Senior ABM Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement highly tailored 1:1 and 1:few Account-Based Marketing (ABM) programs for key accounts.

• Collaborate with Sales and Sales Development Representative (SDR) teams to formulate account-specific marketing strategies based on business priorities, account insights, buying signals, and relationship gaps.

• Design vertical-specific ABM initiatives addressing industry-related challenges, use cases, messaging, and content.

• Develop ABM strategies that support priority accounts across global markets while accommodating regional requirements.

• Enhance engagement within accounts by targeting new roles, personas, buying committee members, and business units.

• Create synchronized, multi-channel account experiences across digital advertising, content, email, events, executive engagement, SDR outreach, webinars, and content syndication.

• Design programs that support the entire account journey, from initiating contact in new accounts to accelerating opportunities and deepening existing relationships.

• Investigate, assess, and integrate new vendors, technologies, channels, creative concepts, and ABM strategies.

• Assist in managing and optimizing the ABM technology stack and its integration into campaign planning, execution, measurement, and sales enablement.

• Develop and refine buying groups for priority accounts.

• Enhance account targeting, personalization, intent utilization, measurement, and reporting.

• Create replicable frameworks and playbooks based on successful 1:1 programs.

• Set goals and performance metrics for ABM initiatives.

• Monitor account engagement, meetings, opportunity creation, pipeline influence, pipeline acceleration, and other effectiveness metrics.

• Evaluate performance and convert insights into actionable recommendations.

• Communicate program performance and insights to Sales and Marketing stakeholders.

⛳️ Requirements

• Over 8 years of B2B marketing experience, preferably within enterprise technology, SaaS, cybersecurity, or another complex B2B sector.

• Extensive hands-on experience in developing and executing Account-Based Marketing programs, including 1:1 and 1:few approaches.

• Proven experience working closely with enterprise Sales and SDR teams.

• Background in creating personalized, multi-channel programs for strategic or named accounts.

• Strong knowledge of enterprise buying committees and experience in designing programs targeting multiple personas and seniority levels.

• Familiarity with ABM platforms, intent data, account intelligence, personalization technologies, and related marketing tools.

• Excellent project management and organizational skills, capable of managing multiple strategic accounts and programs concurrently.

• Highly collaborative and adept at influencing stakeholders across Sales and Marketing.

• Creative thinker who enjoys exploring unconventional methods to engage hard-to-reach audiences.

• Comfortable working in a fast-paced environment where priorities can shift rapidly.

• Data-driven mindset with the ability to link marketing activities to account engagement, pipeline, and revenue results.

• Experience with global or international marketing programs is highly preferred.

• Experience in developing industry or vertical-specific campaigns is strongly preferred.

🏝️ Benefits

• Flexibility to work remotely, with reimbursement for office setup.

• Unlimited Paid Time Off (PTO).

• Paid holidays and sick leave.

• Health, vision, and dental insurance coverage.

• Life insurance, along with short and long-term disability insurance.

• Comprehensive benefits and equity package.

• Potential for merit increases based on individual or company performance, tenure in role, and other discretionary factors.