Search Advertising Specialist – E-Commerce

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Develop, initiate, and oversee campaigns across Search, Shopping, Performance Max, Display, and YouTube, adhering to the strategy established by the SEM Lead.

• Manage daily account operations, including bid adjustments, budget tracking, keyword and negative keyword oversight, ad copy experimentation, and audience management.

• Implement testing frameworks created by the SEM Lead and provide feedback on outcomes.

• Identify account issues, irregularities, or underperformance promptly.

• Generate and sustain performance reports for assigned accounts.

• Track ROAS, CPA, and spending trends on a daily basis and report any performance deviations.

• Assist the SEM Lead with data and insights for client meetings and quarterly business reviews (QBRs).

• Keep account documentation and change logs updated and organized.

• Work closely with the SEM Lead to comprehend and apply the overall strategy.

• Collaborate with the Paid Social, Accounts, and Project Management teams regarding client priorities.

• Present platform updates, new features, and innovative ideas to the SEM Lead.

• Assume greater account responsibilities as skills and performance improve.

⛳️ Requirements

• 1–3 years of experience in paid search advertising, with a requirement for Google Ads expertise.

• Background in an agency or in-house e-commerce/D2C setting.

• Familiarity with Search, Shopping, and Performance Max campaign types.

• Advanced skills in Google Sheets/Excel.

• Exceptional written communication abilities and meticulous attention to detail.

• Open to receiving constructive feedback and able to adapt quickly.

• Experience with Microsoft Ads is a plus.

• Knowledge of Google Tag Manager and Google Analytics.

• Possession of relevant Google Ads certifications.

• Familiarity with Asana, Slack, or comparable project management and communication tools.

🏝️ Benefits

• Fully remote work environment.

• Unlimited paid time off.

• Flexible working hours.

• Reimbursements for internet, mobile phone, and gym expenses after 90 days.