Salesforce Marketing Cloud Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and implement campaigns, journeys, and automations within Salesforce Marketing Cloud utilizing email, WhatsApp, and Landing Page channels.

• Create responsive and dynamic email and message templates using AMPscript, HTML/CSS, and SSJS.

• Set up and oversee Journey Builder, Automation Studio, Email Studio, and Content Builder.

• Develop audience segmentation and personalization strategies.

• Construct SQL queries, Data Extensions, and API integrations.

• Assist with triggered communications and lifecycle campaigns.

• Monitor email deliverability, domain/IP reputation, and evaluate campaign performance.

• Resolve issues related to campaigns, automation, and integrations.

• Collaborate with architects, business analysts, and administrative teams throughout the entire process of email, messaging, and segmentation.

• Build and initiate campaigns on Marketing Cloud as required.

• Create communication reports and analyze trends to guide future strategies.

• Document and maintain system processes, report frequent issues, and provide recommendations to the project team.

• Engage in proof of concepts (POCs) to explore and implement innovative solutions.

⛳️ Requirements

• Location: Brazil (Mandatory).

• Proficiency in Portuguese and English is required.

• Bachelor’s degree in IT, Computer Science, or a related field.

• At least 3+ years of experience with Salesforce Marketing Cloud.

• In-depth knowledge of the Salesforce Marketing Cloud platform and fundamental email marketing and automation principles.

• Skilled in writing moderately complex SQL queries.

• Familiarity with SFMC modules, including Email Studio, Journey Builder, Mobile Studio, Contact Builder, Automations, SQL, Content Builder, and Audience creation for Advertising Studio.

• Understanding of HTML, CSS, SSJS, and AMP scripting for email development.

• Strong foundation in communication testing.

• Knowledge of Salesforce best practices for marketing automation.

• Ability to work independently and take initiative within a geographically distributed team.

• Excellent written and verbal communication abilities in both English and Portuguese.

• SFMC and other Salesforce certifications are advantageous.

• Experience with Mobile SDK is a plus.

🏝️ Benefits

• Health and dental insurance.

• Meal and food allowance.

• Childcare assistance.

• Extended paternity leave.

• Partnerships with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass.

• Profit Sharing and Results Participation (PLR).

• Life insurance.

• Continuous learning platform (CI&T University).

• Discount club.

• Free online platform dedicated to physical, mental, and overall well-being.

• Pregnancy and responsible parenting course.

• Partnerships with online learning platforms.

• Language learning platform.

• Inclusion support and workplace accommodations for individuals with disabilities.

• Dedicated Health and Well-being team, inclusion specialists, and affinity groups.