Salesforce Marketing Cloud Consultant – Senior

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Design and enhance communication programs and strategies for customer relationships aimed at retention, engagement, and loyalty.

• Create and execute automated marketing journeys utilizing Salesforce Marketing Cloud.

• Construct, configure, and oversee automations through Data Extensions (DE), Automation Studio, and Journey Builder.

• Segment customer databases for focused campaigns and communications.

• Strategize and implement omnichannel journeys, ensuring a seamless experience throughout the customer relationship lifecycle.

• Set up triggers, entry rules, segmentation criteria, and automated actions within journeys.

• Monitor campaign performance indicators, assessing results and identifying optimization opportunities.

• Safeguard the quality, governance, and integrity of data utilized in CRM and automation efforts.

• Collaborate with CRM, Marketing, Data, and Technology teams to execute customer relationship initiatives.

• Perform testing and validation while continuously enhancing existing automations and journeys.

• Assist in the development of personalization and communication strategies based on behavior and profiles.

⛳️ Requirements

• Proficient in Salesforce Marketing Cloud Engagement.

• Familiarity with creating, configuring, and managing Data Extensions (DEs).

• Experience in building and maintaining automations using Automation Studio.

• Proven track record in developing and optimizing customer relationship journeys in Journey Builder.

• Knowledge of SQL for querying, segmenting, and manipulating databases.

• Salesforce Marketing Cloud Administrator certification or equivalent qualification.

• Experience in developing and implementing CRM, marketing automation, or customer relationship management projects.

• Strong analytical skills for interpreting data and assessing campaign performance.

• Experience with CRM, customer retention, engagement, and loyalty strategies.

• Understanding of campaign personalization and advanced audience segmentation techniques.

• Experience with omnichannel journeys, including email, SMS, push notifications, WhatsApp, and other channels.

• Knowledge of performance measurement and CRM performance indicators.

• Experience in integrating Salesforce Marketing Cloud with other platforms.

• Familiarity with Salesforce Marketing Cloud Engagement, Data Extensions, Automation Studio, Journey Builder, SQL, CRM and marketing automation tools, Excel, and data analysis tools.

🏝️ Benefits

• This position is also open to individuals with disabilities.

• Remote work opportunity.