Salesforce Marketing Cloud

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop, configure, and implement automated marketing campaigns across email, SMS, push notifications, social media, and other digital platforms.

• Segment audiences using behavioral, demographic, or transactional insights.

• Design and execute customer journeys with Journey Builder, establishing triggers based on user interactions.

• Ensure a personalized and efficient experience throughout every stage of the sales funnel.

• Utilize Data Extensions and Audience Builder to structure and segment contact information.

• Maintain data quality and compliance standards.

• Track performance metrics through Email Studio and Analytics Builder.

• Conduct A/B testing to enhance content, sending times, and audience segmentation.

• Produce tailored reports for stakeholders.

• Integrate Marketing Cloud with Salesforce platforms and external systems using APIs.

• Set up data synchronization and cross-platform automations.

• Collaborate with marketing, sales, and IT departments.

• Provide training to internal users on the functionalities of Marketing Cloud.

• Stay updated with platform enhancements and engage in Salesforce communities and events.

• Identify and troubleshoot campaign-related issues.

• Optimize the Marketing Cloud infrastructure for better performance.

⛳️ Requirements

• A proactive hunter profile, emphasizing active prospecting and robust consultative selling abilities.

• Expertise in AMPscript, SQL, and SSJS (Server-Side JavaScript).

• Significant experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder.

• Familiarity with Marketing Cloud Connect and API integrations.

• Capability to create complex SQL queries and automations for effective segmentation and campaign execution.

• Stay informed about platform updates and seek certifications such as SFMC Email Specialist and SFMC Consultant.

• Availability to work under an independent contractor agreement (PJ).

🏝️ Benefits

• Competitive fixed and variable compensation.

• Professional development plan.

• A dynamic and collaborative workplace.

• Real opportunities for career advancement.

• Flexibility and autonomy in your role.