Email Marketing Specialist – Automation

This is a fully remote position, open to applicants in India.

📋 Description

• Develop, segment, test, schedule, and enhance product updates, case studies, webinar invitations, and outreach emails.

• Manage the entire lifecycle of email operations for significant trade shows.

• Supervise outbound marketing emails, ensuring deliverability and tracking replies.

• Directly transfer warm leads to the Sales team.

• Experiment with subject lines, content, and sending times to maximize engagement.

• Tailor approved messaging for target audiences and create succinct email content.

• Maintain an advanced email calendar for product updates, events, and launches.

• Collaborate with Sales to construct and refine email templates, cadences, and objection-handling playbooks.

• Manage and enhance workflows, lead journeys, and database integrity within Zoho Marketing Automation.

• Ensure precise campaign attribution, source tagging, and lead imports in the CRM.

• Identify new leads using BuiltWith and Prospeo.

• Evaluate campaign data, monitor monthly performance metrics, and provide strategic insights.

• Formulate and execute global marketing strategies for SyncEzy, a B2B SaaS integration company.

• Report to the Growth Marketer and collaborate closely with Sales.

⛳️ Requirements

• Over 5 years of practical B2B email marketing experience, preferably within a SaaS or technology environment.

• Extensive experience with marketing automation platforms; familiarity with Zoho Marketing Automation and Zoho CRM is preferred, while knowledge of HubSpot, Marketo, Pardot, or ActiveCampaign will be considered.

• Proficient in segmentation logic, list management, suppression, and CRM data handling.

• A solid understanding of customer data and analytics.

• Experience executing sales cadences or collaborating closely with a sales team.

• Proactively seeks engaging stories and generates innovative ideas for the team without needing explicit guidance.

• Comfortable with basic reporting using spreadsheets or business intelligence tools.

• Excellent written English skills and the ability to recognize when content requires revision.

• Capable of working across time zones with colleagues and clients in Australia, New Zealand, the UK, Europe, and the US.

• Reliable internet connection: minimum 100 Mbps.

• A suitable home office setup and a quiet work environment.

• Access to a laptop or computer during the probation period.

• Exceptional English communication skills, both written and verbal.

🏝️ Benefits

• Allowance for internet and phone expenses.

• Company hardware provided upon completion of probation.

• A flexible, family-friendly, and enjoyable work environment.

• Ongoing development and training allowances.

• Excellent growth prospects and potential advancement into leadership roles for suitable candidates.

• Generous leave policies along with social and training allowances.

• Zero commute—work while you work, play while you play—ideal work/life balance.

• A TRUE remote/work-from-home position.