Sales & Marketing Director

This is a fully remote position, open to applicants in Slovenia.

📋 Description

• Take ownership and lead the comprehensive revenue generation function for both Sales and Marketing within the company.

• Formulate, implement, and refine sales and marketing strategies aimed at generating qualified leads, enhancing sales performance, and fostering sustainable revenue growth for Hustler Marketing.

• Manage the entire sales and marketing funnel, from the initial client interaction to signed contracts and client acquisition.

• Evaluate current sales and marketing operations, pinpoint inefficiencies, and execute enhancements.

• Create scalable lead-generation systems through SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and various other channels.

• Enhance lead qualification, sales processes, pipeline management, and improve conversion rates.

• Personally spearhead strategic sales initiatives and high-value opportunities during the initial rebuild phase.

• Recruit, nurture, and lead high-performing Sales and Marketing teams.

• Oversee departmental budgets, hiring strategies, resource allocation, and channel investment decisions.

• Set KPIs, performance metrics, and reporting frameworks for Sales and Marketing.

• Track pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasting, and overall commercial performance.

• Deliver performance reports, strategic insights, and revenue forecasts to Company Leadership.

• Collaborate with the Service Department and other cross-functional stakeholders to unify client expectations, sales commitments, service delivery, onboarding, and client success.

• Identify market opportunities, strategic partnerships, and avenues for growth.

• Conduct research on industry trends, competitor activities, ecommerce advancements, and emerging marketing strategies.

• Establish scalable processes, documentation, and operational frameworks.

• Foster a culture of accountability, ownership, continuous improvement, and commercial excellence.

• Engage in leadership meetings and contribute to the overall company strategy.

• Provide support to other departments with commercial insights and strategic initiatives.

• Report directly to Company Leadership.

⛳️ Requirements

• Minimum of 5 years of experience in leading Sales, Marketing, or Revenue functions with direct accountability for commercial outcomes.

• Demonstrated success in building, scaling, and leading high-performing Sales and Marketing teams.

• Proven ability to drive revenue growth personally and develop scalable commercial systems and processes.

• Significant experience in a digital marketing agency or SaaS firm catering to ecommerce businesses (required).

• Track record of generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives.

• Proven history of successfully closing new business and managing high-value sales opportunities.

• Strong grasp of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting.

• Exceptional analytical skills with the capacity to make data-driven decisions.

• Experience in managing departmental budgets, hiring, resource planning, and operational performance.

• Leadership, coaching, and team management skills necessary for building high-performing remote teams.

• Excellent written and verbal communication skills in English.

• Strong organizational abilities, accountability, responsiveness, and capacity to meet deadlines.

• Capability to work independently while collaborating with cross-functional teams in a fully remote setting.

• Availability from Monday to Friday, 3–6 PM BCN time.

• Ability to consistently work 30–35 hours per week (approximately 140 hours per month).

• Reliable internet connection.

• Laptop or desktop computer capable of participating in virtual meetings.

• Willingness to accept constructive feedback and provide effective coaching and feedback.

• Experience in selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a significant advantage.

• Familiarity with Klaviyo, ecommerce marketing technology, and the wider ecommerce ecosystem is highly beneficial.

• Existing relationships or networks within the ecommerce or DTC industry are a strong advantage.

• Excellent strategic thinking, problem-solving, and decision-making skills.

🏝️ Benefits

• Uncapped performance-based commission linked to closed revenue.

• Full pay during the trial-and-adaptation period for the first two months.

• Regular performance evaluations every 9–12 months, with the first occurring after 3–6 months.

• Flexible working hours.

• Fully remote position.