Sales Lead – Intracardiac Echocardiography

This is a fully remote position, open to applicants in Netherlands, +13 more countries.

📋 Description

• Lead the growth of intracardiac echocardiography (ICE) within electrophysiology across the EMEA region.

• Convert the regional ICE strategy into sustainable commercial success and increased customer adoption.

• Drive revenue, procedure adoption, and market share for ICE throughout West EMEA.

• Develop and implement country-specific growth strategies in collaboration with local EP teams.

• Safeguard existing customer relationships, boost utilization, reactivate inactive accounts, and attract new users.

• Create a pipeline of qualified opportunities, conduct business assessments, and apply corrective measures as needed.

• Formulate strategic account plans and engage with clinical, economic, and procurement stakeholders.

• Identify barriers to adoption and coordinate action plans that address training, workflow, equipment, funding, and account economics.

• Support approved value propositions and relevant business cases with market access teams.

• Track competitive activities, customer feedback, and market trends.

• Build a regional network of key opinion leaders and reference centers.

• Coordinate commercial readiness and adoption strategies for the ICE and CARTOSOUND portfolios.

• Ensure alignment of account activation with equipment readiness, software compatibility, training, and clinical support.

• Focus on physician education, simulation, and field team training.

• Maintain sales and demand forecasts, CRM records, and visibility of the pipeline.

• Implement approved pricing strategies and tender approaches.

• Lead and mentor an assigned ICE team comprised of 6 EP UCAS.

• Collaborate with ultrasound clinical specialists and local EP teams.

• Work with HR and country leadership on recruitment, onboarding, and capability planning.

• Ensure that customer interactions, educational initiatives, and commercial communications adhere to approved processes and local guidelines.

• Maintain standards for quality, patient safety, data privacy, and healthcare compliance.

⛳️ Requirements

• A degree in business, life sciences, engineering, or a related field, or equivalent relevant professional experience.

• Comprehensive understanding of the medical device commercial landscape, hospital purchasing procedures, and healthcare compliance regulations.

• Significant experience in medical device sales or business development, with a proven track record of growth in electrophysiology or a closely related cardiovascular domain.

• Experience in translating regional strategies into country and account plans; multi-country commercial exposure is strongly preferred.

• Deep understanding of EP workflows and ICE applications; direct experience with ultrasound, ICE, or mapping-integrated imaging is highly desirable.

• Proven leadership experience in managing sales, clinical-commercial, or cross-functional teams, either through direct management or matrix leadership.

• Experience in launching technologies and developing markets where education, access, and workflow impact adoption.

• Demonstrated ability to cultivate strategic accounts and engage clinical leaders, procurement, and hospital decision-makers.

• Strong commercial acumen, including skills in forecasting, opportunity management, pricing, tenders, and resource planning.

• Proficiency in written and spoken English.

• Additional languages relevant to the assigned West EMEA markets are advantageous.

• Product training and certification must be completed prior to engaging in independent field activities.

• A commitment to maintaining quality, patient safety, data privacy, and healthcare compliance standards.

🏝️ Benefits

• Annual bonus based on set targets depending on pay grade/location, or sales commissions.

• Vacation days.

• Parental leave of a minimum of 12 weeks.

• Bereavement leave.

• Caregiver leave.

• Volunteer leave.

• Well-being reimbursement.

• Programs supporting financial, physical, and mental health.

• Service anniversary and recognition awards.

• Employee insurance plans and, in certain locations, coverage for eligible dependents.

• 8% holiday allowance included in the annual base salary in the Netherlands.