Sales Lead – East, Intracardiac Echocardiography

This is a fully remote position, open to applicants in Sweden, +13 more countries.

📋 Description

• Lead the growth of intracardiac echocardiography (ICE) in the electrophysiology sector across the EMEA region.

• Convert regional strategies into sustainable commercial success and increased customer adoption.

• Propel ICE revenue, procedure adoption, and market share throughout West EMEA.

• Develop and implement country-specific growth strategies in collaboration with local EP teams.

• Safeguard existing clientele, enhance utilization, reactivate inactive accounts, and attract new users.

• Create a pipeline of qualified opportunities, conduct business evaluations, and execute corrective measures.

• Formulate strategic account plans in collaboration with clinical and economic stakeholders.

• Cultivate relationships with electrophysiologists, imaging stakeholders, EP laboratory personnel, procurement teams, and hospital management.

• Identify barriers to adoption and coordinate appropriate action plans.

• Advocate for approved value propositions and create locally relevant business cases.

• Monitor competitive activities, gather customer feedback, and track market trends.

• Build a regional network of key opinion leaders and reference centers.

• Oversee commercial readiness and adoption strategies for the ICE and CARTOSOUND product lines.

• Align account activation efforts with equipment preparedness, software compatibility, training, and clinical support.

• Focus on physician education, simulation, and field team training.

• Ensure a systematic transition from evaluation and initial training to ongoing usage.

• Maintain sales forecasts, demand projections, CRM records, and pipeline visibility.

• Manage supply needs and escalate any availability concerns.

• Implement approved pricing structures and tender strategies.

• Lead and coordinate a dedicated ICE team of six EP UCAS.

• Collaborate with ultrasound clinical specialists and local EP teams.

• Mentor team members in consultative selling, account strategy, and stakeholder engagement.

• Partner with HR and country leadership for recruitment, onboarding, and capability development.

• Ensure adherence to approved processes and materials in customer interactions and commercial communications.

• Maintain standards for quality, patient safety, data privacy, and healthcare compliance.

• Promote an inclusive and collaborative culture with clear accountability.

• Track metrics such as revenue, volume, active and repeat-use accounts, new-account conversions, retention, forecast accuracy, pricing discipline, launch milestones, training preparedness, and resource allocation.

⛳️ Requirements

• A degree in business, life sciences, engineering, or a related field, or equivalent relevant professional experience.

• Comprehensive understanding of the medical device commercial landscape, hospital purchasing processes, and healthcare compliance requirements.

• Significant experience in medical device sales or business development, demonstrating growth in the electrophysiology field or a closely related cardiovascular area.

• Proven ability to translate regional strategies into country and account plans; multi-country commercial experience is highly preferred.

• Strong grasp of EP workflows and ICE applications; direct experience with ultrasound, ICE, or mapping-integrated imaging is highly desirable.

• Demonstrated leadership in managing sales, clinical-commercial, or cross-functional teams through direct management or matrix leadership.

• Experience in launching technologies and growing markets where education, access, and workflow affect adoption.

• Proven track record in developing strategic accounts and engaging clinical leaders, procurement, and hospital decision-makers.

• Strong business acumen, including skills in forecasting, opportunity management, pricing, tenders, and resource planning.

• Proficient in both written and spoken English.

• Proficiency in additional languages relevant to the assigned West EMEA markets is a plus.

• Relevant product training and certification must be completed before engaging in independent field activities.

• Capability to adhere to quality, patient safety, data privacy, and healthcare compliance standards.

🏝️ Benefits

• Annual bonus with a set target based on pay grade/location, contingent on employee and company performance.

• Sales commissions.

• Vacation days.

• Parental leave for a minimum of 12 weeks.

• Bereavement leave.

• Caregiver leave.

• Volunteer leave.

• Well-being reimbursement.

• Financial, physical, and mental health programs.

• Service anniversary awards.

• Recognition awards.

• Insurance plans for employees and, in certain locations, eligible dependents.