Sales Executive

This is a fully remote position, open to applicants in Poland.

📋 Description

• Transform Cricut’s regional strategy into targeted local sales and marketing initiatives for Eastern Europe.

• Lead distributors and manage retail accounts directly to achieve execution and sales objectives.

• Oversee omni-commerce and marketplace performance across both retail and digital partnerships.

• Monitor revenue, sell-through, conversion rates, campaign effectiveness, availability, and visibility KPIs.

• Enhance marketplace listings, content, promotions, pricing, search visibility, and retail media strategies.

• Create localized campaign strategies and promotion calendars.

• Implement global and regional marketing campaigns in local markets.

• Adapt campaign strategies, messaging, assets, and activation calendars for local consumers, retail settings, and languages.

• Plan and execute sales promotions in collaboration with distributors, retailers, e-commerce, and marketplace partners.

• Assess promotion uplift, sell-through rates, ROI, and gather insights.

• Coordinate campaign rollouts with retail, e-commerce, marketplace, and media partners.

• Identify local growth opportunities by analyzing market trends, consumer insights, and competitive activities.

• Establish partnerships with distributors, retailers, marketplace partners, and internal teams.

• Assist in expanding Cricut’s local social presence and crafting community.

• Provide performance reports, forecasts, and business updates to management.

• Report to the Senior Cluster Manager DACH&EE and collaborate with regional sales, e-commerce, marketing, and partner teams.

⛳️ Requirements

• Over 5 years of experience in consumer electronics, managing distributors and/or directly overseeing retail accounts.

• Established e-commerce and marketplace expertise, with accountability for sales and digital performance, tracking, conversion optimization, and reporting.

• Demonstrated experience in channel marketing and campaign management, including operational guidance, localization, and execution of existing campaigns and assets across markets.

• Background in creating, implementing, and assessing sales promotion strategies.

• Strong commercial instincts and the ability to convert data into actionable sales and marketing strategies.

• Experience collaborating with retailers, distributors, online partners, or marketplaces in Eastern Europe.

• Excellent analytical skills and confidence in handling sales, performance, and campaign data.

• Outstanding project management abilities and skill in managing competing priorities in a remote, cross-functional setting.

• Professional fluency in English and Polish.

• Proficiency in Czech is a significant advantage.

• A passion for or experience in crafting, DIY, creative hobbies, or consumer lifestyle products is preferred.

• Experience in a fast-paced international consumer brand, retail, or e-commerce environment is preferred.

• Commercially ambitious, organized, and results-oriented.

• Independent in a remote role while maintaining alignment with international teams.

• Collaborative, proactive, and confident in managing external partners.

• Comfortable in establishing direction and executing tasks hands-on.

🏝️ Benefits

• Remote work opportunities.

• Equal opportunity employer.

• Inclusive and diverse workplace culture.

• Confidential treatment of applicant information in accordance with EEO guidelines.