Sales Executive

This is a fully remote position, open to applicants in Poland.

📋 Description

• Transform Cricut’s regional strategy into targeted local sales and marketing initiatives for Eastern Europe.

• Guide distributors and manage retail accounts directly to achieve execution and agreed-upon sales objectives.

• Oversee omni-commerce and marketplace performance across both retail and digital partners.

• Monitor revenue, sell-through rates, conversion metrics, campaign performance, availability, and visibility KPIs, converting insights into actionable strategies.

• Enhance marketplace listings, content, promotions, pricing, search visibility, and retail media.

• Develop localized campaign strategies and promotion schedules that align with regional priorities and market demands.

• Execute global and regional marketing initiatives within local markets.

• Adapt campaign strategies, messaging, materials, and activation schedules for local consumers, retail settings, and languages.

• Plan and implement sales promotions in collaboration with distributors, retailers, e-commerce, and marketplace partners.

• Evaluate promotion effectiveness, sell-through rates, ROI, and insights to inform future activities.

• Coordinate campaign launches with retail, e-commerce, marketplace, and media partners.

• Identify local growth potentials based on market trends, consumer insights, and competitive landscape.

• Establish partnerships with distributors, retailers, marketplace collaborators, and internal teams.

• Support the expansion of Cricut’s local social presence and crafting community alongside partners, creators, and local groups.

• Provide performance reports, forecasts, and business updates to management.

• Report directly to the Senior Cluster Manager DACH&EE.

⛳️ Requirements

• Over 5 years of experience in the consumer electronics sector, managing distributors and/or directly overseeing retail accounts.

• Demonstrated experience in e-commerce and marketplace management, including accountability for sales and digital performance, tracking, conversion optimization, and reporting.

• Proven expertise in channel marketing and campaign management, encompassing operational guidance, localization, and execution of existing campaigns and assets across various markets.

• Experience in creating, implementing, and assessing sales promotion plans.

• Strong commercial acumen and the ability to translate data into actionable sales and marketing strategies.

• Experience collaborating with retailers, distributors, online partners, or marketplaces in Eastern Europe.

• Excellent analytical skills and comfort in working with sales, performance, and campaign data.

• Strong project management skills and the capability to juggle competing priorities in a remote, cross-functional environment.

• Professional fluency in English and Polish.

• Proficiency in Czech is a significant advantage.

• Interest in or experience with crafting, DIY, creative hobbies, or consumer lifestyle products.

• Background in a fast-paced international consumer brand, retail, or e-commerce setting.

• Commercially ambitious, organized, and results-oriented.

• Self-reliant in a remote position while maintaining close alignment with international teams.

• Collaborative, proactive, and confident in managing external partnerships.

• Resume should include links to portfolio, where applicable.

🏝️ Benefits

• Opportunity for remote work.

• Commitment to equal opportunity employment.

• Inclusive and diverse workplace culture.

• Confidential handling of applicant information.

• Chance to showcase portfolio and interests in creative/DIY projects.