Sales Director

This is a fully remote position, open to applicants in Canada.

📋 Description

• Drive the expansion of Prysmian’s operations throughout Western Canada while overseeing the regional sales team and application engineering capabilities.

• Formulate and implement the regional go-to-market strategy.

• Cultivate strategic relationships with end-users, contractors, and channel partners.

• Transform early market insights and project intelligence into profitable sales growth for Prysmian’s wire and cable offerings.

• Mentor, coach, and develop the sales team and application engineers in Western Canada.

• Align engineering resources with high-value customers, projects, and market opportunities.

• Enhance team capabilities through coaching, performance management, and development planning.

• Collaborate with the country organization to share insights and align activities.

• Conduct market assessments and establish go-to-market strategies based on sector, product, application, customer, and channel.

• Convert Canadian commercial priorities into regional account, channel, and project development plans.

• Identify and pursue major project opportunities with EPCs, engineering firms, OEMs, contractors, distributors, and end-users.

• Gain early visibility on future projects and influence product specifications.

• Create and maintain a qualified project pipeline.

• Lead or support strategic bids, technical-commercial proposals, and negotiations.

• Foster relationships with senior decision-makers, engineering teams, procurement leaders, and project stakeholders.

• Develop business development plans for priority customers and coordinate key account activities.

• Partner with distributors to enhance market coverage, project access, and sales conversion.

• Provide guidance on product positioning and pricing strategies.

• Share market intelligence and industry trends to inform new products and solutions.

• Monitor customer investment plans, projects, competitors, market trends, and changes in channels or specifications.

• Drive objectives related to revenue, contribution margin, project wins, and market development.

• Maintain disciplined forecasting and reporting practices.

• Collaborate with Product Management, Marketing, Operations, Supply Chain, Finance, and Technical teams to meet customer commitments and achieve profitable growth.

⛳️ Requirements

• A degree or diploma in Electrical Engineering, Industrial Technology, Business, or a related field; a relevant combination of education and experience will be considered.

• Around 15 years or more of progressive experience in technical sales, project business development, strategic accounts, or commercial leadership within the wire and cable, electrical products, or industrial solutions sectors.

• Demonstrated success in selling to and through EPCs and large industrial, utility, infrastructure, or resource-sector accounts.

• A well-established network of industry contacts in Western Canada.

• Strong knowledge of technical specifications, project sales cycles, pricing, margin management, and value-based selling techniques.

• Proven ability to develop account strategies, lead complex negotiations, and leverage market intelligence for business growth.

• Demonstrated experience in people leadership, including coaching and developing sales professionals and application engineering resources across multiple provinces.

• Capability to work independently in a remote setting while ensuring strong cross-functional alignment.

• Excellent organization and prioritization skills to manage a complex pipeline, multiple projects, and reporting deadlines.

• Proficiency in CRM, project tracking, reporting, and virtual collaboration tools, including Microsoft Teams.

• Willingness to travel extensively across Western Canada for customer visits, site meetings, and industry events, typically 25–50% of the time.

• Superior communication, presentation, negotiation, and relationship management abilities.

🏝️ Benefits

• Competitive salary that acknowledges your skills, experience, and contributions.

• Performance-based incentives that reward your results and impact.

• Flexible Extended Health, Prescription Drugs, and Dental insurance.

• Life, AD&D, Short-Term & Long-Term Disability coverage (100% Company paid).

• Virtual Healthcare and Employee and Family Assistance Program (100% Company paid).

• Retirement savings plan with Company matching contributions up to a maximum of 8%.

• Global employee share purchase program (YES).

• Wellness benefits.

• Employee discount programs.

• Remote work arrangement.

• Opportunities for career growth and continuous improvement.