Sales Director

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and implement the European go-to-market strategy, which includes identifying target accounts, prioritizing segments, and planning territories within the CPG, retail, ingredient supplier, and food service industries.

• Conduct research, prospect for, and create high-quality enterprise opportunities.

• Ensure accurate pipeline data and forecasts are maintained in the CRM system.

• Deliver executive-level presentations and engage in consultative discussions that demonstrate the value of Latis through sales increases, reductions in carbon emissions, and advancements towards ESG objectives.

• Successfully close SaaS agreements valued at $100k or more, achieving an annual sales quota.

• Collaborate with Marketing, Customer Success, Product, and Research teams to refine messaging, manage onboarding transitions, and facilitate account growth.

• Monitor trends in the European market and stay updated on regulatory changes such as the CSRD.

• Communicate client feedback to guide the product development roadmap.

• Represent HowGood at industry events, conferences, and client meetings throughout Europe.

• Drive the expansion of Latis, HowGood's sustainability intelligence platform, across the European market.

⛳️ Requirements

• A minimum of 7 years of experience in B2B SaaS sales.

• A proven history of consistently achieving or surpassing sales quotas.

• Experience in closing enterprise deals exceeding $100k.

• Recent experience selling to clients in the CPG, retail, ingredient supplier, or food service sectors in Europe.

• Strong knowledge or professional experience in agriculture, sustainability, Scope 3 reporting/carbon accounting, supply systems, biodiversity, or ESG objectives.

• Experience in developing territory plans and accurate forecasting.

• Familiarity with navigating complex enterprise procurement processes involving multiple stakeholders.

• Outstanding written and verbal communication skills in English.

• Ability to thrive in a lean, mission-driven remote team across different time zones.

🏝️ Benefits

• Variable commission structure.

• Car allowance included in the overall salary package.

• Opportunity to make a significant measurable environmental impact at a mission-driven organization.