Sales Development Representative – ROW

This is a fully remote position, open to applicants in Thailand.

📋 Description

• Develop Wayground's sales pipeline targeting international schools in Thailand, Singapore, and the broader Southeast Asia region.

• Represent Wayground autonomously at educational conferences, international school association gatherings, workshops, and school visits.

• Organize event participation from start to finish, including pre-event outreach, booth arrangements, product demonstrations, and follow-up after the event.

• Collect leads on-site utilizing lead-capture tools and record them in the CRM on the same day.

• Transform event discussions into scheduled demos for Account Executives.

• Conduct research and map out target international schools while identifying key stakeholders.

• Create focused lead lists and enhance contact information using Clay, LinkedIn Sales Navigator, and AI research tools.

• Execute personalized, multi-channel outreach through email, LinkedIn, phone, and WhatsApp/LINE when appropriate.

• Evaluate prospects and transition sales-ready opportunities to Account Executives while remaining engaged post-handover.

• Keep precise CRM records for every lead, interaction, and subsequent steps.

• Analyze event ROI and pipeline generated, sharing insights with sales and marketing teams.

• Contribute market insights from schools to inform the regional go-to-market strategy.

⛳️ Requirements

• Experience in EdTech sales is essential: a minimum of 2 years in SDR, BDR, or sales roles targeting schools, preferably K–12 or international schools.

• Demonstrated success in generating pipeline at events; comfortable managing a booth independently, engaging school leaders, and converting discussions into meetings.

• Practical experience with Clay, LinkedIn Sales Navigator, a CRM (HubSpot or Salesforce), and AI tools for research and personalized outreach.

• Proficient in stakeholder mapping and connecting with decision-makers in educational institutions.

• Capable of working independently with minimal supervision in a new market.

• Willing to travel frequently throughout Southeast Asia, including Thailand, Singapore, Malaysia, Vietnam, Indonesia, and the Philippines.

• Strong proficiency in written and spoken English; confident in presenting to senior school leaders.

• Preferred: existing network within international schools in SEA or experience working in or with an international school.

• Preferred: knowledge of international curricula (IB, IGCSE/British, American) and school purchasing cycles.

• Preferred: language skills in Thai, Bahasa, Vietnamese, or Mandarin.

• Preferred: familiarity with sales engagement tools (Outreach, Apollo) and event lead-capture applications.

🏝️ Benefits

• This is an independent contractor role and does not include company-sponsored employee benefits.

• All engagement terms will adhere to applicable Thai laws and regulations.