Sales Development Representative

This is a fully remote position, open to applicants in California.

📋 Description

• Generate a robust pipeline of qualified leads by engaging with leaders and collaborating with large school districts.

• Perform high-volume outbound prospecting through well-planned email campaigns and focused daily phone outreach.

• Spearhead SDR outreach for Newsela’s Core product, concentrating on state initiatives and intricate curriculum adoption cycles, including California ELA and Core curriculum adoptions.

• Investigate district curriculum adoption schedules and pinpoint evaluation and purchasing stages.

• Assess district requirements through consultative discussions and convert high-potential leads into qualified Strategic Sales opportunities.

• Collaborate with Account Executives on territory strategies, coordinated outreach efforts, and introductory meetings.

• Work together with the Sales team to enhance strategies and processes while shaping the Core product go-to-market playbook.

• Serve as the first point of contact for prospects, representing Newsela and its educational technology solutions.

• Review calls, exchange best practices, and refine personalized talk tracks and email outreach.

• Utilize data insights and maintain CRM data integrity to track outreach efforts, prioritize leads, and manage the sales pipeline.

⛳️ Requirements

• A minimum of 3 years in K-12 education OR at least 1 year of inside sales experience with a demonstrated history of engaging prospects to secure qualified meetings.

• Familiarity with the California K-12 district landscape.

• Demonstrated understanding of district purchasing cycles and curriculum adoption timelines.

• Experience or background in 6–12 Secondary ELA and ELD instruction or curriculum adoption is a significant advantage.

• A background in supporting ELLs and MLLs through instruction, targeted interventions, or curriculum integration is highly desirable.

• Capability to research and remain informed about the region as a territory expert.

• Proficient in tracking account activity and managing numerous school accounts across assigned states.

• Possess intellectual curiosity and adaptability; ability to seek feedback, master Newsela’s entire product suite, and continuously refine approaches.

• High intrinsic motivation, excellent time management and organizational skills, and proactive management of daily tasks.

• Familiarity with Salesforce, Salesloft, and/or Outreach.io.

• Strong communication abilities and a knack for empathizing with K-12 buyers while translating insights into compelling value propositions.

• Ability to excel in a fast-paced environment and utilize creativity when collaborating with team members.

• Experience in leveraging AI tools to enhance efficiency and productivity.

• Legally authorized to work in the US.

• Successful completion of a pre-employment background check.

🏝️ Benefits

• Comprehensive medical benefits with employer contributions to premiums and HSA accounts.

• Gym reimbursement.

• Pet insurance.

• Complimentary access to the Calm app.

• Complimentary access to Rocket Lawyer.

• Fully remote work arrangement.

• Monthly technology stipend for work-from-home requirements.

• Parental leave.

• Fertility support.

• Adoption assistance.

• 401(k) plan with employer match.

• Flexible PTO.

• Paid sick leave.

• Company holidays and winter break (December 24th – January 1st).

• Annual learning and development allowance for external training sessions, classes, workshops, conferences, and educational materials.

• Incentive stock options.

• Variable compensation/targeted commission.