Sales Development Representative

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Develop new sales opportunities and connect healthcare executives with Cedar’s offerings

• Engage with key accounts and follow up on high-intent indicators

• Transform marketing and outbound efforts into qualified sales discussions

• Identify and reach out to prospects through targeted email, phone, and LinkedIn communication

• Address inbound leads generated from websites, webinars, events, campaigns, and various programs

• Research target organizations, pinpoint key stakeholders, and map account relationships

• Ensure CRM data integrity and adherence to follow-up protocols

• Enhance AI-driven outbound initiatives with customized phone and LinkedIn outreach

• Conduct initial discovery discussions and qualify sales prospects

• Develop prospecting strategies, messaging, and outbound playbooks

• Tailor outreach based on buyer persona, company profile, technographics, account context, buying signals, and Cedar’s value propositions

• Follow up after conferences, webinars, dinners, and other networking events

• Collaborate with Account Executives to prioritize accounts, coordinate outreach, share account insights, and ensure effective handoffs

• Experiment with new strategies, share successful practices, and contribute to building scalable SDR processes

• Work within Cedar’s Demand Generation team alongside Sales, Product Marketing, and Revenue Operations

⛳️ Requirements

• Minimum of 1 year of experience as a BDR, SDR, or in a comparable sales development role

• Experience selling to healthcare provider organizations, including hospitals, health systems, and physician practices, is highly preferred

• Proven experience with outbound prospecting through email, phone, and LinkedIn

• Ability to recognize and address prospect objections, guiding conversations toward value and outcomes

• Experience in conducting initial discovery conversations and qualifying prospects for sales teams

• Familiarity with the MEDDPICC qualifying framework is strongly preferred

• Practical experience with CRM and sales technologies such as Salesforce, Gong, and LinkedIn Sales Navigator

• Experience utilizing third-party intent data or account intelligence platforms; familiarity with 6sense Sales Intelligence is preferred

• Capability to learn and apply product knowledge to align with prospect workflows and pain points

• Experience gathering essential business data to support later-stage sales discussions and product investment justification

• Strong written and verbal communication skills

• Ability to customize messaging for various buyer personas and accounts

• Comfortable in helping to establish processes rather than merely adhering to an existing playbook

🏝️ Benefits

• This position is also eligible for bonuses

• Competitive benefits and wellness package

• Flexibility to work remotely or in the office, depending on your preferences

• Unlimited paid time off for vacation, sick leave, and mental health days; a minimum of 20 vacation days is encouraged annually

• 16 weeks of paid parental leave with health benefits for all parents

• Flexible re-entry schedules for returning to work

• Diversity initiatives and employee resource groups: be@cedar, Pridecones, and Cedar Women+

• Competitive compensation and equity for qualifying positions

• Health benefits, including fertility and adoption assistance, starting on the first of the month following the start date or on the start date if it coincides with the first of the month

• Cedar matches 100% of 401(k) contributions, up to 3% of annual compensation

• Hands-on mentorship and coaching for employees and management

• Team discretionary budget for learning and development resources