Sales and Marketing Director

This is a fully remote position, open to applicants in Spain.

📋 Description

• Take ownership and lead the entire revenue generation functions encompassing Sales and Marketing for the company.

• Create, implement, and refine strategies aimed at generating qualified leads, enhancing sales performance, and fostering sustainable revenue growth.

• Manage the complete sales and marketing funnel from the initial client interaction to signed contracts and new client acquisition.

• Review current sales and marketing operations, identify any gaps and inefficiencies, and put forward enhancements.

• Establish scalable lead generation systems utilizing SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and other channels.

• Enhance lead qualification, sales processes, pipeline management, and conversion rates.

• Personally spearhead strategic sales initiatives and high-value opportunities during the initial rebuild phase.

• Recruit, develop, and lead high-performing Sales and Marketing teams.

• Oversee departmental budgets, hiring strategies, resource allocation, and channel investment decisions.

• Set KPIs, performance metrics, and reporting systems for Sales and Marketing.

• Track pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasting, and overall commercial performance.

• Present performance reports, strategic insights, and revenue forecasts to Company Leadership.

• Collaborate with the Service Department and cross-functional stakeholders regarding client expectations, sales commitments, service delivery, onboarding, and client success.

• Identify new market opportunities, strategic partnerships, and growth initiatives.

• Conduct research on industry trends, competitor activities, e-commerce advancements, and emerging marketing strategies.

• Craft scalable processes, documentation, and operational frameworks.

• Promote accountability, ownership, continuous improvement, and commercial excellence.

• Engage in leadership meetings and contribute to the overall company strategy.

• Report directly to Company Leadership.

⛳️ Requirements

• Minimum of 5 years of experience in leading Sales, Marketing, or Revenue functions with direct accountability for commercial outcomes.

• Proven track record in building, scaling, and leading high-performing Sales and Marketing teams.

• Demonstrated capacity to personally drive revenue growth while also developing scalable commercial systems and processes.

• Significant experience in a digital marketing agency or SaaS company that serves e-commerce businesses (required).

• Proven success in generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives.

• Strong sales background with a successful history of personally closing new business and managing high-value sales opportunities.

• Excellent understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting.

• Strong analytical abilities to measure funnel performance, interpret commercial data, and make data-driven decisions.

• Experience in managing departmental budgets, hiring, resource planning, and operational performance.

• Exceptional leadership, coaching, and personnel management skills, capable of building high-performing remote teams.

• Outstanding written and verbal communication skills in English.

• Strong organizational skills, accountability, responsiveness, and consistent ability to meet deadlines.

• Ability to work independently while effectively collaborating with cross-functional teams in a fully remote environment.

• Experience in selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a significant advantage.

• Familiarity with Klaviyo, e-commerce marketing technology, and the broader e-commerce ecosystem is highly desirable.

• Existing relationships or networks within the e-commerce or DTC industry are considered a significant advantage.

• Must possess excellent strategic thinking, problem-solving, and decision-making skills.

• Must be available and responsive during office hours (Monday to Friday between 3-6 PM BCN time).

• Must consistently work 30-35 hours per week (approximately 140 hours per month).

• Must have a stable internet connection and a laptop or desktop computer capable of attending virtual meetings.

• Must be receptive to constructive feedback while also providing effective coaching and feedback to team members.

• Full-time commitment required.

• Contractor status granted after signing a non-disclosure agreement.

• Exclusivity agreement required.

• 30-day notice period after the first two months.

🏝️ Benefits

• Fixed monthly salary paid in USD.

• Uncapped performance-based commission linked to closed revenue.

• Full rate paid during the trial-and-adaptation period for the first two months.

• Fully remote position with a flexible work schedule.

• Regular performance reviews every 9-12 months, with the first one scheduled after 3-6 months.

• Senior leadership role with direct ownership of Sales and Marketing strategy, budget, channels, and hiring.