Sales and Marketing Director

This is a fully remote position, open to applicants in Slovenia.

📋 Description

• Take charge of and direct the overall revenue generation efforts for the company, encompassing both Sales and Marketing.

• Formulate, implement, and refine sales and marketing strategies aimed at generating qualified leads and fostering sustainable revenue growth for Hustler Marketing.

• Manage the complete sales and marketing funnel, from the first client interaction to signed agreements and the acquisition of new clients.

• Review current sales and marketing operations, pinpoint gaps and inefficiencies, and apply enhancements.

• Create scalable lead generation systems across various channels including SEO, outbound sales, partnerships, referrals, paid acquisition, content marketing, and additional growth avenues.

• Enhance lead qualification, sales processes, pipeline management, and conversion rates.

• Personally spearhead strategic sales initiatives and pursue high-value opportunities during the initial rebuilding phase.

• Recruit, nurture, and lead high-performing Sales and Marketing teams.

• Oversee departmental budgets, recruitment plans, resource allocation, and decisions regarding channel investments.

• Set KPIs, performance metrics, and reporting structures for Sales and Marketing.

• Track pipeline health, lead generation performance, conversion rates, customer acquisition costs, revenue forecasts, and overall commercial performance.

• Present performance reports, strategic insights, and revenue projections to Company Leadership.

• Partner with the Service Department and cross-functional stakeholders to manage client expectations, onboarding processes, and long-term client success.

• Discover market opportunities, strategic partnerships, and innovative growth strategies.

• Analyze industry trends, competitor actions, ecommerce advancements, and emerging marketing techniques.

• Create scalable processes, documentation, and operational frameworks.

• Foster a culture of accountability, ownership, continuous improvement, and commercial excellence.

• Engage in leadership meetings and influence the company's strategic direction.

• Report directly to Company Leadership.

⛳️ Requirements

• Minimum of 5 years of experience leading Sales, Marketing, or Revenue functions with direct accountability for commercial outcomes.

• Demonstrated experience in building, scaling, and guiding high-performing Sales and Marketing teams.

• Proven ability to drive revenue growth while developing scalable commercial systems and processes.

• Extensive experience in a digital marketing agency or SaaS environment serving ecommerce businesses (required).

• Successful track record in generating qualified leads through various acquisition channels including SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives.

• Strong sales background with a successful history of closing new business and managing high-value sales opportunities.

• Comprehensive understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting.

• Strong analytical abilities to assess funnel performance, interpret commercial data, and make data-driven decisions.

• Experience in managing departmental budgets, hiring, resource planning, and operational performance.

• Exceptional leadership, coaching, and people management skills, with the capability to build high-performing remote teams.

• Excellent written and verbal communication skills in English.

• Strong organizational skills, accountability, responsiveness, and the ability to consistently meet deadlines.

• Ability to work independently while effectively collaborating with cross-functional teams in a fully remote setup.

• Must have excellent strategic thinking, problem-solving, and decision-making capabilities.

• Must be available and responsive during office hours (Monday to Friday between 3-6 PM BCN time).

• Must consistently work 30-35 hours per week (approximately 140 hours per month).

• Must possess a stable internet connection and a laptop or desktop capable of attending virtual meetings.

• Must be open to receiving constructive feedback while also providing effective coaching and feedback to team members.

• Exclusivity agreement, prohibiting work in a similar role while employed at Hustler Marketing.

• Must commit to a 30-day notice period after the initial two months.

• Contractor status upon signing the non-disclosure agreement.

🏝️ Benefits

• Uncapped performance-based commission linked to closed revenue.

• First two months compensated at full rate during the trial-and-adaptation phase.

• Fully remote position offering a flexible work schedule.

• Regular performance evaluations every 9-12 months, with the first evaluation occurring after 3-6 months.

• Senior leadership role with direct control over Sales and Marketing strategy, budget, channels, and recruitment.