HCP Omnichannel Marketing Director – Obesity and Related Conditions

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy and performance for HCP omnichannel engagement spanning paid media, CRM, web, and digital activation within the Obesity and Related Conditions organization.

• Construct a seamless customer experience for both contacted and non-contacted HCP audiences utilizing data, technology, content, and analytics.

• Create and implement integrated HCP omnichannel strategies across paid, owned, and earned channels.

• Develop unique engagement methodologies and interconnected customer journeys.

• Enhance personalization, orchestration, and AI-driven engagement capabilities.

• Collaborate with Marketing, Sales, Analytics, Medical, and Commercial teams.

• Direct the HCP paid media strategy, planning, and optimization efforts.

• Assess channel performance, investment distribution, and audience strategies.

• Set up measurement frameworks and foster performance-oriented decision-making.

• Lead HCP CRM strategy, including segmentation, journey design, and personalization.

• Establish customer lifecycle programs aimed at boosting engagement and adoption.

• Oversee the vision and roadmap for HCP web properties, portals, and digital experiences.

• Enhance customer experiences through analytics, testing, and ongoing improvements.

• Advocate for modern marketing practices, innovative technologies, and AI-enabled operational methods.

• Build and nurture a high-performing omnichannel marketing team.

• Mentor and guide senior professionals across various teams and departments.

• Define project timelines and responsibilities while being accountable for results.

• Direct resource allocation and cultivate relationships across departments, countries, and functions.

• Willingness to travel up to 25%.

⛳️ Requirements

• Doctorate degree with 4 years of marketing or relevant experience, Master's degree with 7 years of marketing or relevant experience, or Bachelor's degree with 9 years of marketing or relevant experience.

• Extensive knowledge in omnichannel marketing, CRM, digital engagement, media, and customer journey strategy.

• Proven track record in leading digital transformation and commercial growth initiatives.

• Experience in managing substantial media investments and engagement programs.

• Strong analytical, strategic, and cross-functional leadership capabilities.

• Demonstrated ability to build teams and instigate organizational change.

• Exceptional collaboration and communication skills, especially in cross-functional and matrix environments.

• Experience in product launches, preferably within the biotechnology or pharmaceutical sectors.

• Background in healthcare, medical devices, pharmaceuticals, or other regulated industries.

• Sponsorship for this position is not guaranteed.

🏝️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• A discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work arrangements where feasible.

• Support for work/life balance.

• Opportunities for career development.

• Financial plans that facilitate saving for retirement or other objectives.