Director of Marketing Growth

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the Growth Marketing strategy and its execution across the self-service PLG funnel, overseeing everything from acquisition to qualified pipeline and new paying accounts.

• Define the growth portfolio while allocating budget, talent, and resources for experimentation across paid acquisition, SEO, GEO/AEO/AI discovery, tools and content, CRO, and lifecycle campaigns.

• Develop and enhance owned acquisition assets, which include programmatic and product-led content, free tools, guides, glossaries, landing pages, and innovative agent-friendly discovery surfaces.

• Spearhead an evidence-based experimentation program that encompasses hypotheses, success criteria, test prioritization, stop/scale decisions, and the creation of repeatable playbooks.

• Ensure performance visibility and measurement; collaborate with Data, RevOps, Product, and Sales on funnel definitions, data inconsistencies, attribution standards, and lead-to-revenue maturity.

• Manage the ROI of Growth Marketing by crafting CFO-ready investment cases that distinguish attributed revenue from influenced value and leading indicators, alongside capital-allocation recommendations.

• Oversee and cultivate a streamlined team consisting of employees and specialized contractors; design pod structures, hiring strategies, operating procedures, quality controls, and AI-enabled workflows.

• Align senior stakeholders from Product, Web, Content, Design, Sales, RevOps, Finance, and leadership.

• Represent Growth Marketing in weekly leadership meetings and executive forums, effectively communicating results, risks, required decisions, and priorities.

• Operate Cloudinary's integrated Growth Marketing engine across self-service and enterprise motions, generating demand, enhancing conversion, building owned acquisition surfaces, and translating investments into revenue and pipeline results.

⛳️ Requirements

• 10+ years of experience in B2B SaaS growth, demand generation, PLG, or performance marketing, blending strategic leadership with a hands-on approach to driving growth, particularly among developer audiences.

• A target-driven individual with a profound technical understanding of developers, coupled with a strong grasp of both human developer and AI agent audiences.

• Proven history of owning integrated growth across paid, organic, lifecycle, CRO, and content/product-led acquisition, with the ability to determine the appropriate use of each lever.

• Strong proficiency in SaaS funnel analytics, attribution, cohort analysis, conversion metrics, budget modeling, and executive-level ROI storytelling.

• Practical expertise in performance marketing and organic acquisition, along with working knowledge of technical SEO, AI search/discovery, web experimentation, and marketing automation.

• Experience in developing high-velocity experimentation systems and managing ambiguity, imperfect data, and rapidly changing product or market conditions.

• Outstanding cross-functional leadership skills: capable of aligning senior stakeholders and collaborating effectively with Product, Engineering, Data, Finance, Sales, and creative teams.

• A practical AI-first operational mindset: leverages automation and agents to speed up research, content, analysis, and operational throughput while maintaining quality and commercial judgment.

• Preferred experience in developer-facing, API, media technology, infrastructure, or technically complex SaaS products.

• Preferred experience in scaling free tools, programmatic content, marketplaces, or other owned acquisition products into quantifiable commercial value.

• Preferred experience in leading distributed teams of employees, agencies, and contractors across various specialist disciplines.

• Preferred experience in online marketing that drives registration.

🏝️ Benefits

• Cutting-edge technology.

• Collaboration with top-tier talent.

• 100% covered medical, dental, and vision plans for employees and their families.

• Company contribution to HSA.

• 401k matching program.

• Comprehensive vacation and wellness policy.

• Annual development stipend.

• Catered lunches or a food stipend.