Sales and Marketing Director

This is a fully remote position, open to applicants in Macedonia.

📋 Description

• Take ownership and lead the comprehensive Sales and Marketing revenue-generation function.

• Develop, implement, and refine sales and marketing strategies that align with business growth goals.

• Manage the entire funnel from the initial client interaction and lead generation to signed contracts and new client acquisition.

• Evaluate current operations, identify inefficiencies, and execute improvements.

• Create scalable lead-generation systems across various channels including SEO, outbound sales, partnerships, referrals, paid acquisition, and content marketing.

• Enhance lead qualification, sales processes, pipeline management, and conversion rates.

• Personally spearhead strategic sales initiatives and high-value opportunities during the initial rebuild phase.

• Recruit, nurture, and lead high-performing Sales and Marketing teams.

• Oversee departmental budgets, hiring plans, resource allocation, and channel investment decisions.

• Establish KPIs, performance metrics, and reporting systems.

• Monitor pipeline health, lead generation, conversion rates, customer acquisition costs, revenue forecasting, and overall commercial performance.

• Present performance reports, strategic recommendations, and revenue forecasts to Company Leadership.

• Collaborate with the Service Department and cross-functional stakeholders on client expectations, onboarding, and long-term client success.

• Identify market opportunities, strategic partnerships, and growth initiatives.

• Conduct research on industry trends, competitor activities, ecommerce developments, and emerging marketing strategies.

• Develop scalable processes, documentation, and operational frameworks.

• Foster a culture of accountability, ownership, continuous improvement, and commercial excellence.

• Participate in leadership meetings and contribute to the company strategy.

• Support other departments with commercial insights and strategic initiatives.

• Report directly to Company Leadership.

⛳️ Requirements

• Minimum of 5 years of experience leading Sales, Marketing, or Revenue functions with direct accountability for commercial results.

• Proven track record in building, scaling, and leading high-performing Sales and Marketing teams.

• Demonstrated ability to drive revenue growth while developing scalable commercial systems and processes.

• Significant experience in a digital marketing agency or SaaS company catering to ecommerce businesses (required).

• Proven success in generating qualified leads through SEO, outbound sales, partnerships, referrals, content marketing, and other growth initiatives.

• Strong sales acumen with a successful history of closing new business and managing high-value sales opportunities.

• Excellent understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting.

• Strong analytical skills with the ability to interpret commercial data and make data-driven decisions.

• Experience managing departmental budgets, hiring, resource planning, and operational performance.

• Exceptional leadership, coaching, and people management skills for developing high-performing remote teams.

• Outstanding written and verbal communication skills in English.

• Strong organizational skills, accountability, responsiveness, and ability to meet deadlines.

• Ability to work independently while effectively collaborating with cross-functional teams in a fully remote environment.

• Experience in selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a significant advantage.

• Familiarity with Klaviyo, ecommerce marketing technology, and the broader ecommerce ecosystem is highly desirable.

• Existing relationships or networks within the ecommerce or DTC industry are a strong advantage.

• Excellent strategic thinking, problem-solving, and decision-making capabilities.

• Availability and responsiveness during office hours, Mondays to Fridays between 3–6 PM BCN time.

• Ability to consistently work 30–35 hours per week (approximately 140 hours per month).

• A stable internet connection and a laptop or desktop computer capable of attending virtual meetings.

• Willingness to receive constructive feedback and provide effective coaching and feedback to team members.

🏝️ Benefits

• Fixed-rate monthly salary paid in USD.

• Uncapped performance-based commission linked to closed revenue.

• First two months compensated at full rate during the trial-and-adaptation period.

• Regular performance reviews every 9–12 months, with the first review occurring after 3–6 months.

• Fully remote position offering a flexible work schedule.