Sales and Marketing Director

This is a fully remote position, open to applicants in Macedonia.

📋 Description

• Oversee the complete sales and marketing funnel, from lead generation to signed contracts and acquisition of new clients.

• Create and implement a comprehensive sales and marketing strategy that aligns with the objectives for business growth.

• Evaluate current sales and marketing processes, pinpoint gaps and inefficiencies, and execute improvement solutions.

• Establish scalable lead generation systems through various channels, including SEO, outbound sales, partnerships, referrals, paid acquisition, and content marketing.

• Ensure a steady influx of qualified leads that support revenue objectives.

• Enhance lead qualification, sales processes, pipeline management, and conversion rates.

• Personally spearhead strategic sales initiatives and high-value opportunities during the initial rebuilding phase.

• Recruit, nurture, and lead high-performing Sales and Marketing teams.

• Oversee budgets, hiring plans, resource allocations, and channel investment strategies.

• Set KPIs, performance metrics, and reporting systems for Sales and Marketing.

• Monitor pipeline health, lead generation effectiveness, conversion rates, customer acquisition costs, revenue forecasts, and overall commercial performance.

• Present performance analyses, strategic insights, and revenue projections to Company Leadership.

• Collaborate with the Service Department and cross-functional teams to manage client expectations, onboarding, and overall client success.

• Identify market opportunities, strategic partnerships, and growth initiatives.

• Investigate industry trends, competitor activities, ecommerce advancements, and emerging marketing strategies.

• Develop scalable processes, documentation, and operational frameworks.

• Engage in leadership meetings and contribute to the company’s strategic direction.

• Report directly to Company Leadership.

⛳️ Requirements

• Minimum of 5 years of experience in leading Sales, Marketing, or Revenue functions with direct accountability for commercial outcomes.

• Proven track record in building, scaling, and leading high-performing Sales and Marketing teams.

• Demonstrated capability to drive revenue growth while creating scalable commercial systems and processes.

• Substantial experience in a digital marketing agency or SaaS company serving ecommerce businesses (required).

• Established success in generating qualified leads through various methods including SEO, outbound sales, partnerships, referrals, and content marketing.

• A strong history of personally closing new business deals and managing high-value sales opportunities.

• In-depth understanding of sales pipeline management, lead qualification, conversion optimization, and revenue forecasting.

• Strong analytical skills enabling data-driven decision-making.

• Experience in managing departmental budgets, hiring, resource planning, and operational performance.

• Exceptional leadership, coaching, and people management abilities.

• Excellent written and verbal communication skills in English.

• Strong organizational skills, accountability, responsiveness, and the ability to meet deadlines.

• Capability to work independently and engage collaboratively with cross-functional teams in a fully remote setting.

• Availability and responsiveness from Monday to Friday, 3–6 PM BCN time.

• Willingness to work 30–35 hours per week, totaling approximately 140 hours per month.

• Reliable internet connection and a laptop or desktop computer suitable for virtual meetings.

• Openness to receiving constructive feedback and delivering effective coaching and feedback.

• Experience in selling retention marketing services such as Email Marketing, SMS Marketing, or UGC services is a significant advantage.

• Familiarity with Klaviyo, ecommerce marketing technologies, and the broader ecommerce ecosystem is highly desirable.

• Existing relationships or networks within the ecommerce or DTC industry are a strong advantage.

• Excellent strategic thinking, problem-solving, and decision-making capabilities.

🏝️ Benefits

• Fixed monthly salary paid in USD.

• Uncapped performance-based commission linked to closed revenue.

• Paid trial-and-adaptation period at full rate.

• Fully remote position with a flexible working schedule.