Sales Activation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, create, and maintain sales materials including presentations, decks, case studies, and proposal templates.

• Design and implement sales training programs focused on product knowledge, selling techniques, and competitive positioning.

• Create and oversee sales playbooks, process documentation, and best practice guides.

• Provide continuous coaching and support to sales teams regarding deal strategy and customer engagement.

• Build and maintain a centralized library of sales resources and a content management system.

• Identify skills gaps and establish targeted coaching plans to enhance sales effectiveness.

• Plan and execute go-to-market strategies for designated regions, territories, or product lines.

• Develop and manage regional marketing campaigns that align with sales objectives and pipeline targets.

• Coordinate field events, customer meetings, and promotional activities that drive revenue.

• Manage territory-specific marketing materials and ensure brand consistency across all channels.

• Identify market opportunities and create localized activation strategies in collaboration with sales teams.

• Oversee distribution of point-of-sale materials, promotional assets, and marketing collateral.

• Analyze market trends, competitive landscapes, and customer insights to guide activation strategies.

• Develop annual activation plans that align with corporate revenue goals and sales forecasts.

• Create metrics and KPIs to assess campaign effectiveness and enablement ROI.

• Conduct win/loss analysis to pinpoint enablement gaps and optimization opportunities.

• Collaborate with Product Marketing and Sales Leadership on messaging and positioning.

• Track and report on sales enablement initiatives, campaign performance, and business impact.

• Monitor the adoption of tools, content, and training programs.

• Analyze sales performance data to identify trends and inform strategic adjustments.

• Prepare dashboards and reports for sales leadership.

• Gather feedback from the sales team and implement ongoing improvements.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Over 10 years of experience in sales support, sales enablement, field marketing, or account management.

• Proven history of developing and executing successful sales campaigns or enablement programs.

• Strong understanding of sales processes, Salesforce, sales enablement platforms such as Highspot and Seismic, and B2B selling methodologies.

• Excellent project management abilities and capacity to handle multiple initiatives simultaneously.

• Exceptional written and verbal communication skills.

• AI-forward experience in building agents and skills across various models.

• Ability to foster strong relationships within sales and marketing teams.

• Data-driven mindset with the capacity to analyze metrics and derive actionable insights.

• Preferred background in B2B cybersecurity.

• Familiarity with Highspot, Seismic, Showpad, or similar platforms, or LMS platforms is preferred.

• Experience with Salesforce, HubSpot, or Pipedrive is preferred.

• Content creation or design experience is preferred.

• Experience managing cross-functional teams is preferred.

• Sales or customer-facing background is preferred.

🏝️ Benefits

• Best-in-class benefits.

• Inclusive company culture.

• Opportunity to achieve professional goals and expand skills.

• Reasonable accommodations for qualified individuals with disabilities or sincerely held religious beliefs.

• Equal employment opportunity protections.