Revenue Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Design and scale the lifecycle growth engine for Push and KayaPush, focusing on prospect nurturing, customer upsell expansion, and referral generation.

• Enhance pipeline velocity, boost customer-driven revenue, and implement lifecycle programs effectively.

• Leverage data, experimentation, automation, and AI to gain insights into audiences and enhance engagement at scale.

• Collaborate with Marketing, Sales, and Customer Success to pinpoint funnel opportunities and generate measurable revenue impact.

• Oversee nurture and funnel acceleration from the initial marketing interaction through to SQL handoff.

• Develop and manage segmented nurture programs in HubSpot for both Push and KayaPush.

• Re-engage cold, stalled, and closed-lost pipeline through targeted initiatives.

• Provide support and training to the team regarding event and webinar nurturing strategies.

• Create acceleration tracks from the first touch to the scheduled demo.

• Manage email deliverability, list health, and lifecycle reporting.

• Enhance segmentation, personalization, testing, and lifecycle performance utilizing AI, automation, and behavioral data.

• Collaborate with Sales to establish upsell and cross-sell programs based on customer segments.

• Transform customer successes into compelling stories and proof points alongside Customer Success.

• Expand customer referral programs for Push and KayaPush.

• Work with Customer Success, Sales, and Onboarding to identify, activate, and monitor referral sources.

• Manage referral intake, routing, tracking, and follow-up processes in HubSpot.

• Oversee the referral budget and forecasting.

• Launch continuous nurturing campaigns, set email best practices, revamp referral initiatives, initiate upsell programs, and implement AI agents.

⛳️ Requirements

• 4 to 6 years of experience in B2B lifecycle, email, customer, or demand generation marketing, preferably in a SaaS environment.

• Proficient in HubSpot, including the ability to create workflows, lists, lifecycle stages, and reports.

• Proven ability to link programs to pipeline and revenue outcomes, beyond just open and click rates.

• Comfortable engaging daily with Sales and Customer Success teams.

• Excellent writing skills that are clear and concise.

• Adaptable in a fast-paced environment where priorities may change frequently.

• Preferred: experience in the restaurant, hospitality, retail, or cannabis sectors.

• Preferred: experience managing a referral program.

🏝️ Benefits

• Remote-first work option with flexibility to work from home or the Downtown Vancouver office.

• Supportive work environment that encourages a passion for the job.

• Opportunities for professional and personal growth.

• Commitment to equal opportunity in the workplace.

• Accommodations available upon request for candidates with disabilities.