Retention/Email Strategist – DTC eCommerce

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the retention strategy for a selection of 6-8 DTC brands, encompassing flows, campaigns, segmentation, SMS, and lifecycle health.

• Analyze data to pinpoint the most impactful opportunities within each account and develop a precise plan to seize them.

• Provide clear briefs and direction to an email specialist and designer to ensure smooth execution without getting bogged down in details.

• Manage client relationships through monthly reports, strategy presentations, and navigating challenging discussions during performance declines.

• Link retention efforts to metrics such as LTV, repeat purchase rate, CAC payback, and contribution margin.

• Collaborate with paid social and Google teams on multi-channel client initiatives.

• Stay informed about platform updates, new tools, and effective practices in DTC retention.

⛳️ Requirements

• A minimum of 2 years of hands-on experience with Klaviyo, managing DTC eCommerce accounts, including flows, campaigns, segmentation, and deliverability.

• A proven history of achieving measurable retention outcomes for real brands—your focus is on results, not just activities.

• Strong commercial acumen—you think in terms of revenue and profit rather than just open rates and click-throughs.

• Client-facing experience—comfortable managing relationships, presenting strategies, and handling difficult discussions.

• Experience in managing or leading a small team or pod.

• Excellent project management capabilities—you proactively meet deadlines without needing reminders.

• Outstanding written and verbal communication skills.

• Familiarity with SMS marketing through Klaviyo or Postscript is a significant advantage.

• Knowledge of analytics tools beyond Klaviyo, such as Hiro Analytics, Triple Whale, or similar, is a bonus.

• A 2-minute introductory video is required for consideration—applications without one will not be reviewed.

🏝️ Benefits

• A dedicated execution pod to help you focus on strategy.

• Access to cutting-edge tools including Klaviyo, Hiro Analytics, Maverick, Alia, and PostPilot.

• Monthly training sessions and account reviews with top DTC marketers and retention experts.

• Real opportunities for advancement—we prioritize promoting from within while actively expanding this department.

• Work with a diverse range of established DTC brands in sectors such as fashion, health & fitness, jewelry, beauty, and more.

• Join a close-knit team of eCommerce marketers and entrepreneurs, many of whom have successfully owned, run, and exited their own businesses.

• Experience a culture founded on Kaizen, openness and honesty, and a genuine client-first approach.