Senior E-Commerce, D2C Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the expansion and profitability of the D2C business.

• Lead a team comprising seven direct reports.

• Manage the agencies responsible for Google Ads and TikTok campaigns.

• Collaborate closely with the founders to make decisions regarding budgets, promotions, and priorities.

• Identify and execute growth strategies for the online shop and explore new channels.

• Take ownership of contribution margin, advertising expenditure, pricing strategies, bundles, discount campaigns, and profit margins.

• Plan weekly promotions and product assortments in alignment with the pest-control season.

• Develop product pages, upselling pages, and landing pages.

• Plan, assess, and execute A/B testing initiatives.

• Ensure the quality, content, product data, comparisons, and legally mandated product information on product pages.

• Create scripts and briefs for video advertisements, Reels, and static creatives.

• Conduct research on customer needs to derive messaging, hooks, and sales arguments.

• Oversee the blog, SEO initiatives, and other shop content.

• Manage email marketing, customer retention strategies, and the loyalty program.

• Collaborate with Customer Service and implement enhancements based on customer feedback.

• Utilize tracking, attribution, and dashboards for data-driven decision-making.

• Employ and develop AI-powered tools to enhance, document, and automate processes.

• Measure performance through metrics such as contribution margin, first-purchase profitability, CAC, conversion rate, average order value, repeat purchase rate, customer lifetime value, and team efficiency.

⛳️ Requirements

• Several years of experience in D2C or e-commerce, ideally with direct accountability for revenue or profitability.

• Strong expertise in performance marketing and relevant KPIs.

• Experience in leading teams, preferably in remote settings and across international borders.

• A strong intuition for crafting high-converting copy and effective creatives.

• Passion for AI and a readiness to fundamentally change the way you work with it.

• Fluent in German, both written and spoken.

• Proficient in English.

• Preferred: experience with advertorials, native ads, and direct-response marketing.

• Preferred: familiarity with WooCommerce/WordPress, Google Analytics 4, and Google Tag Manager.

• Preferred: experience with Klaviyo, TikTok Shop, or A/B testing platforms.

• Basic understanding of advertising laws, ideally in the regulated-products sector.

🏝️ Benefits

• Permanent employment contract.

• 30 days of paid annual leave.

• Remote work opportunity while residing in Germany.

• Workation in another EU country by arrangement.

• We cover all the AI tools you need.

• Hardware of your choice.

• Professional development budget for conferences, courses, and communities.

• In-person meetings with the founders, as desired and agreed upon.

• Direct collaboration with the founders, resulting in short communication lines and swift decision-making.

• Be part of an innovative, international team already leveraging AI.