Director of Ecommerce

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of the Shopify P&L, revenue, and profitability, aiming for a minimum net profit margin of 15%

• Manage Meta and other paid media to achieve favorable unit economics, with a target Meta ROAS of at least 2.5

• Conduct high-velocity creative testing utilizing AI content, creator videos, UGC, and in-house production

• Initiate funnels that meet monthly KPI thresholds

• Develop bundles and ascension paths

• Enhance the homepage, collection, and product pages to maximize conversion

• Drive email and SMS to contribute at least 25% of Shopify revenue through Klaviyo and Postscript

• Ensure the 30-day GPLTV-to-CAC ratio remains above 3

• Collaborate with the Amazon team and comprehend TikTok Shop's impact on the customer journey

• Lead the ecommerce team with clear ownership, established weekly operating rhythms, and scorecards

• Engage freelancers and contractors as output increases

• Provide weekly scorecards and P&L reviews, along with monthly plans and forecasts for the CEO

• Document playbooks for effective funnel operations

• Maintain compliance for the store and advertisements

• Transform repeat tasks into AI-assisted workflows

• Safeguard and enhance the brand across ads, pages, and customer interactions

• Scale the direct-to-consumer business to exceed $20M in profitable revenue

⛳️ Requirements

• 5 to 10+ years of experience in scaling DTC ecommerce brands on Shopify utilizing paid social

• Proven history of growing brands beyond $20M in revenue

• Experience in owning a P&L and achieving revenue and profit objectives

• Comprehensive understanding of the entire D2C life cycle across Shopify, Amazon, and TikTok Shop, including the Amazon halo effect

• Experience in operating or collaborating with social commerce

• Proven ability to build and lead a team

• Strong expertise in Meta ads and high-velocity creative testing, including AI-assisted creative workflows

• Hands-on experience with Shopify, Klaviyo, and Postscript

• Knowledge of bundles, upsells, and LTV; capability to write and assess converting landing pages

• Comfortable leading a remote team with regular weekly meetings

• Daily utilization of AI to enhance productivity; this is a critical capability

• Experience working within a CRM and adhering to documented SOPs

• High sense of ownership, general-manager mentality, systems-building skills, people leadership abilities, and accountability for outcomes

🏝️ Benefits

• Opportunity to lead a dynamic ecommerce team and shape the future of the brand

• Competitive salary and performance-based incentives

• Flexible working arrangements

• Access to professional development and training resources

• Collaborative and innovative work environment