Retention Strategist, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee email, SMS, referral, rewards, and various customer retention and acquisition programs for clients.

• Direct daily lifecycle marketing operations, which include managing marketing calendars, strategies, content, and the creation and deployment of email/SMS campaigns.

• Execute A/B testing, along with measurement and reporting activities.

• Implement automation, triggered campaigns, template creation, dynamic content, personalization, and retargeting initiatives.

• Design personalized and omnichannel customer experiences.

• Assess creative solutions tailored to meet each client’s business goals and challenges.

• Leverage customer data and segmentation to customize communications and campaigns.

• Manage customer journeys and enhance touchpoints, engagement, and conversion rates.

• Analyze customer behavior, engagement trends, and purchase histories.

• Track and report on performance metrics/KPIs, consumer behavior, and online trends.

• Provide benchmarks and conduct competitive analyses.

• Create and oversee automated email and SMS marketing programs with comprehensive tracking and measurement.

• Continuously test, assess, and refine email marketing programs.

• Present reporting metrics, key insights, and strategic recommendations to clients.

⛳️ Requirements

• Over 4 years of experience in email marketing strategy, production, and comprehensive campaign management.

• Proven experience managing enterprise-level clients in a client services or account leadership role.

• Strong analytical abilities and strategic copywriting skills.

• Familiarity with A/B testing methodologies.

• Capability to derive conclusions from data and act accordingly.

• Practical experience with Klaviyo.

• SMS marketing experience.

• Proficient in email best practices, including segmentation, deliverability, copywriting, and design strategies.

• Working knowledge of HTML/CSS for email coding.

• Understanding of how Paid Media and Conversion Rate Optimization (CRO) complement the Retention channel.

• Excellent relationship-building abilities.

• Effective presentation skills.

• Skillful in navigating challenging conversations.

• Outstanding organizational and time-management abilities.

• Self-motivated individual capable of managing multiple projects under tight deadlines.

• Superior communication skills.

• Ability to collaborate and excel in a fast-paced agency setting.

🏝️ Benefits

• Structured learning and development opportunities.

• Clear pathways for career advancement.

• Remote-first work culture.

• Flexibility to work from any location.

• Highly collaborative and connected team environment.

• High-performance workplace.

• Opportunity to make a meaningful impact while working directly with ecommerce brands.