Retention Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the customer journey across email, SMS, and onsite interactions, serving as the sole accountable party for retention revenue.

• Conduct an audit of Klaviyo flows, campaign frequency, segmentation, list health, deliverability, and previous agency contributions; develop a prioritized plan with specific targets.

• Establish and report on metrics such as lead conversion rates, upsell rates from silicone to smart devices, repeat purchase rates, lifetime value (LTV), list growth, and revenue from flows and campaigns.

• Create, reconstruct, and sustain Klaviyo lifecycle flows, including but not limited to welcome, lead nurturing, abandoned browse/cart/checkout, post-purchase, onboarding, cross-selling, replenishment, re-engagement, winback, and sunset flows.

• Design onboarding and educational sequences for smart devices that encompass sizing kits, app setup, feature discovery, and HSA/FSA eligibility.

• Collaborate with the Brand team to plan email and SMS campaign calendars for product launches, seasonal events, and target audience-specific programs.

• Provide briefs and quality assurance for creative work with the Brand team and write or refine copy as necessary.

• Develop segmentation strategies for historical customers, active customers, silicone-only purchasers, smart device owners, and leads with no previous purchases.

• Execute continuous testing on subject lines, sending times, offers, content, and flow logic.

• Manage list growth and capture through onsite forms, pop-ups, SMS opt-ins, and lead magnets.

• Maintain data connections for Klaviyo, Shopify, Triple Whale, and GA4.

• Utilize AI tools to enhance analysis, reporting, and workflow automation.

⛳️ Requirements

• A minimum of 4 years of experience in retention or lifecycle marketing for a direct-to-consumer (DTC) brand.

• At least 2 years in a primary ownership role of Klaviyo or a similar email service provider (ESP) for a subscriber list of several hundred thousand or more.

• Practical experience in building Klaviyo flows, segments, and reports.

• Proven track record of delivering measurable results, including growth in flow revenue, repeat purchase rates, cross-selling or upgrade rates, and list reactivation.

• Experience transitioning a program in-house from an agency or resolving issues with a disorganized, partially established lifecycle setup.

• Proficient with GA4, Shopify Analytics, Triple Whale, or comparable platforms.

• Capable of creating independent reports.

• Strong writing and communication abilities for briefing designers, prioritizing tasks, and aligning teams without formal reporting structures.

• Inquisitive about AI tools and already incorporating them into personal work practices.

🏝️ Benefits

• No benefits, perks, or additional compensation details are provided in the job posting.