Retention Marketer

This is a fully remote position, open to applicants in Portugal, +2 more countries.

📋 Description

• Take charge of email and lifecycle marketing for Shadow, Darkroom, and the CEO's personal newsletter.

• Develop Shadow's direct funnel, guiding creator or LinkedIn content through email capture, nurturing, and sign-up processes.

• Analyze funnels to determine which content generates sign-ups.

• Manage onboarding, activation, and product education sequences for Shadow sign-ups.

• Oversee the complete process of demos, webinars, and follow-ups for launches.

• Create nurturing sequences for prospects and clients aligned with Darkroom's service lines.

• Direct the strategy for the biweekly newsletter, with Marketing Ops responsible for deployment.

• Transform the CEO's LinkedIn and X audience into a proprietary email list.

• Provide the sales team with effective follow-up sequences.

• Handle segmentation, list hygiene, deliverability, and ensure compliance.

• Personally write email copy and construct flows.

• Monitor sign-ups and the pipeline generated by each flow.

• Document flows for team visibility and implementation.

• Report to the VP of Marketing and collaborate with a designer, video editor, Marketing Ops & Social Media Manager, and AI analytics layer.

⛳️ Requirements

• Solid understanding of B2B lifecycle marketing and multi-week, multi-stakeholder sales processes.

• Practical experience in developing lifecycle or email programs and flows.

• Expertise in platform-agnostic lifecycle marketing.

• Strong analytical skills for optimizing funnels.

• Exceptional writing skills that are direct and specific.

• Capability to engage with software, agency-buyer, and personal-brand audiences.

• AI-savvy approach to analytics, reporting, and drafting.

• Comfortable with taking ownership of a lifecycle marketing function from inception.

• Clear and fluent English communication skills with U.S.-based clients and senior stakeholders.

• Availability to work from 9 am to 5 pm EST; this is non-negotiable.

• Practical experience with ESPs such as Klaviyo, HubSpot, beehiiv, Substack, or Mailchimp is advantageous.

• Experience in marketing a SaaS or software product to a business audience is a plus.

• Background in agency, ecommerce, or performance marketing is a bonus.

• Experience in building a newsletter or cultivating an owned audience is a plus.

• Familiarity with Notion is an added advantage.

🏝️ Benefits

• Unlimited PTO + Local holidays (Relevant to your hub).

• Remote-First Culture.

• Flexible parental leave.

• Growth opportunities through interdisciplinary work and exposure.

• AI-supported analytics, reporting, and drafting workflows.