Retention & Lifecycle Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage the email and SMS calendar, ensuring a balance between promotional campaigns and educational, replenishment, subscription conversion, and retention messaging.

• Construct, QA, schedule, and initiate campaigns and automated workflows in Klaviyo.

• Develop and oversee reusable content blocks and templates.

• Create and enhance customer segments based on purchase behavior, subscription status, engagement levels, lifecycle stage, and cohort insights.

• Design and optimize journeys for welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback.

• Conduct tests across messaging, offers, creative elements, timing, frequency, and audience selection.

• Uphold standards for mobile rendering, links, personalization, deliverability, and consent practices.

• Implement strategies to convert one-time buyers into subscribers and enhance subscriber engagement and retention.

• Analyze subscription churn, cancellation trends, and customer behavior.

• Create and evaluate onboarding, education, replenishment, saving, and reactivation initiatives.

• Provide customer insights to product, brand, and customer experience teams.

• Formulate lifecycle and cohort strategies.

• Assess cohort retention, repeat purchases, customer lifetime value, subscription conversion, and churn rates.

• Manage recurring lifecycle performance reporting.

• Convert analysis into actionable recommendations, testing plans, and execution strategies.

• Differentiate channel-attributed results from overarching customer trends.

• Collaborate with the Director of E-commerce and Retention on strategy, focus areas, and performance evaluations.

• Coordinate with creative, product, customer experience, and acquisition teams.

⛳️ Requirements

• Minimum of 5 years of experience in lifecycle, CRM, retention, or email/SMS marketing, preferably within a CPG subscription business.

• Strong, recent, hands-on experience with Klaviyo, including independently creating campaigns and flows, managing content blocks, developing segments, conducting tests, and analyzing performance.

• Basic knowledge of HTML/CSS for email template modifications and troubleshooting.

• Proven track record of enhancing repeat purchases, subscription conversion, subscriber retention, or reducing churn, backed by concrete examples of personal contributions.

• Practical analytical abilities utilizing spreadsheets and platform reporting to interpret cohort, LTV, and churn data, translating insights into marketing strategies.

🏝️ Benefits

• Position is eligible for bonuses.

• Health insurance coverage.

• Retirement savings options available.

• Life insurance provided.

• Disability benefits included.

• Parental leave offered.

• Sick leave benefits available.

• Paid vacation and holiday time.

• Comprehensive medical, dental, and vision benefits.

• Basic life insurance included.

• Immediate eligibility for 401(k) with company matching.

• Unlimited vacation policy.

• Paid holidays recognized.

• Flexible workplace policy in effect.

• $100/month flexible benefit stipend.

• Tuition reimbursement options available.

• In-office meals provided.

• Product credits and discounts offered.

• Lifestyle spending account available.

• Family planning support provided.

• Online learning opportunities available.

• Fitness stipend included.