Retail Media Manager

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Direct the advertising strategy on Amazon, focusing on Sponsored Ads, DSP, Brand Stores, and off-site campaigns.

• Oversee budgets across various categories, products, and markets to enhance revenue, profitability, TACOS, ROAS, and growth of new-to-brand customers.

• Create audience strategies utilizing Amazon Marketing Cloud, including opportunities within Amazon Business.

• Experiment with advertising creatives and video, optimize Brand Stores, and enhance campaigns through performance insights.

• Develop initial 90-day plans for launching new products through Amazon and other pertinent channels.

• Examine campaign performance, customer journeys, and incrementality to inform targeting, creative, and budgetary decisions.

• Assess AI and automation tools while ensuring appropriate human oversight.

• Synchronize media with content, availability, promotions, and commercial objectives.

• Work collaboratively with Marketing, Merchandising, Content, Data, Finance, Amazon account teams, and partners such as Pacvue.

⛳️ Requirements

• Minimum of three years of practical experience in Amazon Advertising, including the planning, launching, and optimization of Sponsored Ads and DSP campaigns.

• Proven experience in managing budgets related to TACOS, ROAS, new-to-brand growth, and profitability.

• Solid understanding of Amazon Marketing Cloud (AMC), audience development, attribution, and funnel measurement.

• Proficiency in SQL, Excel, and Business Intelligence (BI) tools.

• Knowledge of how listings, content, inventory, availability, and promotions impact retail media performance.

• Experience in managing Amazon Brand Stores.

• Familiarity with platforms such as Pacvue, Helium 10, SmartScout, or their equivalents.

• Ability to confidently utilize and critically assess generative AI tools.

• Excellent communication skills, strong collaboration abilities, and capacity to prioritize and work independently.

• A bachelor's degree, ideally in Marketing, Advertising, or Business, or equivalent relevant experience.

• Experience with Amazon Business, B2B, or considered-purchase products is advantageous.

• Experience with Power BI or similar data visualization tools is beneficial.

• Background in video advertising and creative optimization is a plus.

• Experience with paid search, paid social, or programmatic display is valuable.

🏝️ Benefits

• Eligibility for bonuses.

• Comprehensive health benefits.

• Tuition reimbursement program.

• Retirement savings plans.

• Wellness program.

• Additional perks and rewards.

• Equal opportunity employer.

• Accommodations available throughout the recruitment, selection, and/or assessment process for applicants with disabilities.