Retail Marketing Manager

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Formulate and implement retail marketing strategies aimed at enhancing store traffic, boosting revenue, and fostering community involvement.

• Carry out daily, weekly, and seasonal retail marketing campaigns and promotions that align with sales objectives in Ohio.

• Generate traffic and revenue through paid media, in-store signage, event activations, local advertising, and community outreach.

• Act as the marketing liaison for regional Retail and Operations teams.

• Provide performance insights and ensure alignment in cross-functional campaign execution.

• Work collaboratively with national marketing, design, and digital teams to uphold brand consistency.

• Oversee and adapt promotional calendars for campaigns and product launches within assigned stores.

• Assist new store openings through marketing planning, asset coordination, outreach, and grand opening execution.

• Collaborate with wholesale partners and brand ambassadors on local events, product pop-ups, and retail partnerships.

• Recognize regional trends, community partnerships, and market insights to guide campaign strategies.

• Assess campaign performance, provide ROI feedback, and deliver data-driven recommendations.

• Collaborate with in-store leadership on merchandising, visual storytelling, and enhancing in-store experiences.

• Travel to New Jersey and Louisiana for marketing initiatives, store visits, events, and new store development.

• Report directly to the Senior Marketing Manager and VP of Marketing as an individual contributor.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Digital Marketing, Advertising, or a related field is preferred.

• A minimum of 4 years of marketing experience; experience in the cannabis sector and/or retail is highly preferred.

• Demonstrated success in creating and implementing localized marketing campaigns that increased traffic, revenue, and customer retention.

• Experience in supporting a new brand, product launch, or store opening, along with coordinating cross-functional marketing initiatives.

• Ability to craft clear, concise, and strategic creative briefs.

• Outstanding project management and organizational skills; adept at managing multiple priorities in a fast-paced environment.

• Excellent written and verbal communication skills.

• Strong grasp of omnichannel marketing, encompassing digital, grassroots, and in-store activations.

• Experience in analyzing campaign performance and leveraging insights.

• Detail-oriented with a strong sense of ownership, accountability, and follow-through.

• Ability to think creatively and strategically while ensuring brand consistency.

• Comfortable working independently while aligning with broader marketing goals.

• Basic design skills, such as proficiency in Canva or Adobe Express, or the ability to collaborate with creative/design teams.

• Must be willing to travel within the market to support store visits, events, and openings in Ohio.

• Flexibility to work occasional evenings or weekends.

• Capacity to sit, stand, or walk for extended durations.

• Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies up to 25 pounds.

• Willingness to travel regularly to New Jersey and Louisiana to support operations, as outlined in the overview.

🏝️ Benefits

• Paid time off (PTO) including 8 paid holidays per year.*

• Medical, Dental, and Vision Insurance.*

• 401k retirement savings plan.*

• Company-paid Short-Term & Long-Term disability.*

• Company-paid Life Insurance.*

• Employee Assistance Program (EAP).

• Employee referral program.

• Commuter benefits.*

• Product discounts.

• Additional compensation incentives (tips, bonuses, etc.).

• Inclusive culture and enriching employee experience.

• Equal-opportunity employment.

• *Benefits marked with an asterisk are available for full-time positions only.