Retail Brand Manager

This is a fully remote position, open to applicants in China.

📋 Description

• Collaborate with the Country Manager and distributors to create and implement annual channel expansion strategies.

• Establish recruitment criteria and pinpoint key provinces, cities, and retail segments.

• Identify, assess, and onboard high-potential retail partners into the Cardo Authorized Partner Program.

• Cultivate relationships with premium motorcycle dealerships, powersports retailers, and specialty shops.

• Assist distributors in developing a robust and sustainable retail network.

• Formulate annual business plans alongside key retail partners and dealers.

• Convey Cardo’s business processes, policies, and operational requirements.

• Aid partners in maximizing market potential through product range, promotions, and customer engagement initiatives.

• Conduct regular business reviews to identify opportunities for improvement.

• Perform frequent store visits to evaluate the quality of retail execution.

• Ensure product displays adhere to brand guidelines.

• Enhance product visibility, demo experiences, merchandising, and in-store activations.

• Monitor inventory levels, stock availability, and replenishment efficacy.

• Support the delivery of a top-tier customer experience.

• Maintain accurate dealer records and pipeline information.

• Provide monthly reports on channel development and market conditions.

• Conduct training sessions on products, branding, and sales for dealer principals and store staff.

• Develop training timelines and certification standards in collaboration with country and marketing managers.

• Guide partners on product positioning, customer engagement, and effective sales strategies.

• Communicate sales policies and promotional initiatives.

• Act as the main point of contact for designated retail partners.

• Address channel disputes and foster distributor-retailer relationships.

• Ensure adherence to commercial policies, pricing guidelines, brand standards, and authorized channel criteria.

• Identify and resolve pricing, promotional, and customer acquisition conflicts alongside the Country Manager.

• Monitor competitor activities, pricing strategies, product launches, and channel approaches.

• Gather retailer and consumer feedback from the market.

⛳️ Requirements

• Minimum of 5 years of channel sales or brand management experience with a reputable brand (preferably an international one).

• Experience in offline channel development and dealer management.

• Familiarity with consumer electronic products is required.

• Knowledge of the motorcycle market is beneficial.

• Exceptional communication and interpersonal skills.

• Strong team player who possesses business insight and numerical proficiency.

• Proficient in spoken English.

• Willingness to exceed assigned tasks and prioritize what is best for the company.

• Valid car driving license.

• Willingness to travel over 50% of the time, demonstrating excellent work discipline.

• Motorcycle riding experience is preferred.

• University degree is preferred.

• Proven leadership experience in managing a direct or functional team is preferred.

• Experience in managing online stores or online sales partners is preferred.

• Existing connections with motorcycle dealerships, accessory retailers, or industry communities are highly preferred.

• Work experience in a multinational corporation in China is preferred.

• CV must be submitted in English.

🏝️ Benefits

• Equal opportunity employer.

• Workplace that values diversity.

• Opportunities for frequent travel across China.

• Full-time employment.