Reputation and AI Visibility Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Eleanor Health's business listings in all markets, including Google Business Profile, Apple Business Connect, and Bing Places.

• Oversee healthcare directories, health plan provider listings, and data aggregator entries.

• Conduct audits to ensure consistency of name, address, and phone number across platforms and markets.

• Develop strategies for categorization, service listings, operating hours, attributes, and profile completeness.

• Create and manage a comprehensive listings system of record.

• Address issues related to listing suppressions, duplicates, and unverified profiles.

• Guarantee that location and service information matches between EleanorHealth.com and external listings.

• Design and implement an ethical program for generating reviews while ensuring patient privacy is maintained.

• Engage with reviews on various platforms with warmth and care.

• Monitor review volume, ratings, and sentiment across different markets.

• Maintain processes for escalating clinical, compliance, legal, or operational reputation concerns.

• Enhance Eleanor Health's visibility in AI assistants and AI-generated search results.

• Keep track of misinformation regarding Eleanor Health and addiction treatment.

• Strengthen entity signals, citations, authoritative third-party mentions, and other signals enhancing AI discoverability.

• Transform findings related to AI visibility into website enhancements, including structured content, metadata, internal linking, location content, and structured data.

• Monitor and report on AI citation and recommendation share.

• Implement approved updates for discoverability in Sanity and other marketing platforms.

• Observe discussions about Eleanor Health and virtual addiction treatment in recovery communities, forums, and social media.

• Participate openly as a recognized representative of Eleanor Health.

• Communicate community sentiments, concerns, and misinformation to leadership.

• Support organic social initiatives that align with discoverability, engagement, or reputation objectives.

• Manage daily interactions with the PR agency and ensure accountability for outcomes.

• Prepare Eleanor Health spokespeople for media engagements.

• Handle editorial distribution and syndication to enhance authority, secure backlinks and citations, and increase referring domains.

• Assess earned media and distribution opportunities based on authority, discoverability, reputation, and enrollment impact.

• Develop reporting on listing accuracy, review performance, AI citation share, and earned media coverage.

• Collaborate with the analytics consultant to accurately attribute non-paid new member growth.

• Provide monthly performance reports and defend attribution claims.

⛳️ Requirements

• Approximately 3+ years of experience in digital marketing with a strong focus on local SEO, reputation management, or digital PR.

• Practical experience in managing listings across multiple locations.

• Proven track record in establishing or managing a review generation and response program.

• Proficient in SEO and local tools, including Ahrefs, BrightLocal, Local Falcon, Otterly.ai, and Screaming Frog.

• Excellent written communication skills for review responses, community posts, and media briefs.

• Comfortable creating reports and justifying metrics.

• Strong decision-making skills within the constraints of healthcare compliance and patient privacy.

• Ability to adapt to new systems and work in an evolving field.

• A genuine, hands-on approach to operations.

• Capability to thrive in a regulated healthcare setting.

• Self-motivated and adept at identifying and addressing gaps independently.

• Compassionate demeanor with attention to tone.

• (Preferred but not mandatory) Experience in behavioral health, addiction treatment, or healthcare marketing.

• (Preferred but not mandatory) Practical knowledge in generative engine optimization or AI search visibility.

• (Preferred but not mandatory) Familiarity with structured data and schema markup.

• (Preferred but not mandatory) Involvement in online communities.

• (Preferred but not mandatory) Experience in multi-market or multi-location operations of any size.

🏝️ Benefits

• Generous Paid Time Off (pro-rated for new hires).

• 12 Vacation days.

• 12 Wellness (Sick) days.

• 3 Floating holidays.

• 9 Company-observed holidays.

• Paid time off for Jury Duty, Voting Leave, and other circumstances may be available.

• Medical and dental insurance plans covered by Eleanor.

• Affordable vision insurance.

• 401(k) plan with a 3% match.

• Short-term disability coverage.

• Long-term disability options (employee-paid).

• Life insurance options (both employee-paid and Eleanor-paid).

• Paid Family & Medical Leave (PFML).

• Reimbursement for mindfulness app usage.

• Employee Assistance Program (EAP) offering eight face-to-face sessions.

• Virtual health and wellness consultations covered by the medical plan.