Reporting Analyst, CPG

This is a fully remote position, open to applicants in Ecuador, +4 more countries.

📋 Description

• Develop and sustain automated reporting systems for eCommerce, B2B, and B2C, incorporating performance metrics across all marketing channels.

• Retrieve and evaluate data from platforms such as Meta Business Manager, Google Ads, Google Analytics, and additional marketing tools.

• Construct and refresh weekly, monthly, and quarterly performance presentations that emphasize data storytelling and actionable insights.

• Execute comprehensive analyses to discover optimization opportunities and address business inquiries.

• Convert intricate data into clear and concise visual representations for both clients and internal stakeholders.

• Utilize Google Sheets and other tools for advanced data manipulation and analysis.

• Articulate findings effectively, linking data to business results.

• Implement AI technologies to improve reporting capabilities and derive deeper insights.

• Utilize Power Digital's Nova ecosystem to enhance reporting functionality.

• Actively identify opportunities, respond to client inquiries, and maintain communication regarding deliverables and timelines.

• Continuously refine reporting templates, dashboards, visualization methods, analysis techniques, and performance metrics.

⛳️ Requirements

• Advanced proficiency in spoken and written English is essential.

• A Bachelor's degree in Marketing, Business Administration, Analytics, or a related discipline is required.

• A minimum of 2 years of experience in marketing analytics or digital marketing is necessary.

• Strong comprehension of digital marketing metrics, campaign structures, and the customer journey is essential.

• Familiarity with key digital marketing platforms, including Meta, Google Ads, and Google Analytics.

• Advanced skills in Excel and Google Sheets for data manipulation and analysis, including pivot tables and VLOOKUP functions.

• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio.

• Knowledge of statistical concepts, including regression modeling and test/control analysis.

• Proven track record of creating performance presentations and conveying data narratives effectively.

• Capability to work independently as well as collaboratively within a team.

• Exceptional attention to detail and analytical skills are required.

• Self-driven and capable of performing under pressure to meet deadlines.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.