Associate Director, Business Intelligence and Analytics

This is a fully remote position, open to applicants in Washington.

📋 Description

• Take charge of the Salesforce Marketing Cloud architecture and CRM data systems for BSON.

• Develop predictive models to forecast enrollment yield, assess deposit risk, and score leads.

• Oversee integrations and manage reporting on lifecycle funnels and engagement at the program level.

• Handle performance reporting for paid media and ensure full-funnel attribution.

• Conduct market analysis.

• Implement data governance across Salesforce systems and create data models.

• Provide executive dashboards and engage in data storytelling for school leadership.

• Assist with the annual Brand Health Study and conduct competitive intelligence research as necessary.

• Act as BSON's primary point of contact for daily data operations.

• Develop and enhance data integrations between Salesforce Marketing Cloud, Education Cloud, Slate, LMS platforms, and related university systems.

• Ensure efficient data exchanges with vendors and agencies.

• Collaborate with BSON Admissions and Georgetown University's Undergraduate Admissions to manage applicant-stage data.

• Work with Advancement teams to discuss alumni and donor data points.

• Address inquiries related to Salesforce and data governance with Information Systems and University Medical Center departments.

• Coordinate with external partners regarding data delivery and campaign performance.

• Report to the Senior Director of Marketing Strategy & Engagement as the main business intelligence partner.

• Inform paid media strategy through data modeling and Salesforce tracking without determining the strategy.

⛳️ Requirements

• A bachelor's degree in data analytics, computer science, engineering, information systems, or a related field is mandatory.

• Five to six years of experience in marketing analytics, CRM administration, or institutional research.

• Proficient hands-on experience with Salesforce Marketing Cloud or a similar marketing automation platform, including Data Extensions, Journey Builder, UTMs, and segmentation.

• Expertise in building forecasting or predictive models, such as those for enrollment yield, funnel conversion, or cohort risk, is essential.

• Knowledge of GA4 and UTM-based attribution is required.

• Strong skills in Excel and data visualization using tools like Tableau, Power BI, or similar platforms.

• Ability to convert complex data into clear, actionable recommendations for non-technical stakeholders.

• A master’s degree in data analytics, business intelligence, computer science, or a similar field is preferred.

• Experience with Salesforce Education Cloud or a comparable post-enrollment student success platform is preferred.

• Familiarity with paid media performance metrics and agency reporting structures is preferred.

• Experience working across various university data systems, including admissions, advancement, and LMS, is preferred.

• Comfortable managing technical systems and executing daily operations independently.

• Capable of handling competing priorities across five lifecycle stages without close supervision.

• Effective in communicating and storytelling with data for both technical and executive audiences.

• Collaborative mindset across university units.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Disability insurance.

• Life insurance.

• Retirement savings.

• Tuition assistance.

• Work-life balance benefits.

• Employee discounts.

• Voluntary insurance options.

• Professional development opportunities.

• Community involvement opportunities.