Regional Sales Manager – UK, Ireland, Nordics, Baltics

This is a fully remote position, open to applicants in Europe.

📋 Description

• Assume complete commercial responsibility for designated markets throughout the UK, Ireland, Nordics, and Baltics.

• Discover and cultivate new B2B business prospects with sportsbook operators, platform suppliers, and pertinent technology collaborators.

• Utilize established industry connections to gain direct access to key commercial and technical C-level decision-makers.

• Develop and implement a customized regional market strategy.

• Pinpoint high-value customer segments and business opportunities.

• Oversee the entire sales process, encompassing prospecting, lead qualification, solution exploration, technical product demonstrations, commercial negotiations, and contract finalization.

• Comprehend customer operational and technical needs to effectively present LSports’ sports betting data, odds feeds, and trading solutions.

• Keep track of competitor actions, market changes, and shifting regulatory landscapes within Northern European jurisdictions.

• Build and sustain strategic, long-lasting customer relationships.

• Recognize post-sale upselling and account expansion opportunities.

• Function as an independent deal-maker capable of prospecting and developing a pipeline without dedicated SDR assistance.

• Collaborate with Product, Customer Success, and Solutions teams during customer onboarding and account development.

• Represent LSports at industry conferences, trade shows, and regional client meetings.

• Maintain precise sales pipeline reporting, deal stage tracking, and revenue forecasting utilizing Salesforce, HubSpot, or comparable CRM tools.

⛳️ Requirements

• A minimum of 5 years of demonstrated B2B sales/business development experience in the sports betting, iGaming, or sports technology industries.

• Proven history of business development and revenue enhancement in Northern European markets (UK, Ireland, Nordics, or Baltics).

• Established and active network of senior relationships with sportsbook operators and key iGaming influencers in the region.

• A solid, independent track record of self-sourcing, negotiating, and finalizing complex commercial technology contracts.

• Strong technical understanding of the sports betting technology stack, including API integration, live sports data feeds, pre-match and in-play odds feeds, sportsbook platforms, and automated trading solutions.

• High level of proficiency in sales pipeline management and reporting using standard CRM platforms (Salesforce, HubSpot, or similar).

• Native or fluent proficiency in English (both written and spoken).

• Excellent skills in commercial negotiation, consultative selling, and managing relationships with senior stakeholders.

• Highly self-driven and capable of working autonomously in a remote setting.

• Willingness and availability for regular travel throughout the UK, Ireland, and Northern Europe.

• Previous sales experience with major sports betting data/technology providers is a plus.

• Practical experience in selling solutions to licensed and regulated sportsbook operators across Northern European jurisdictions is a plus.

• Strong existing connections with leading Tier 1 and Tier 2 sportsbook operators in the UK and Nordic markets is a plus.

• Proficiency in additional relevant European languages, such as Swedish, Danish, Norwegian, or Finnish, is a plus.

• Demonstrated experience in managing complex, multi-jurisdictional commercial accounts is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working arrangements including remote work options.

• Opportunities for professional development and training.

• Supportive and dynamic team culture.