Regional Sales Manager – North East

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Lead a regional field sales organization to foster business growth, expand market share, and achieve excellence in sales execution.

• Convert company strategy into regional priorities, actionable business plans, and measurable results.

• Mentor, coach, and develop Division Managers along with their teams.

• Drive volume growth, enhance numeric distribution, ensure product availability, optimize inventory, and improve retail execution.

• Implement strategies for retail, wholesale, and chain accounts.

• Strengthen relationships with customers, distributors, wholesalers, retailers, and key business partners.

• Monitor regional performance against key performance indicators (KPIs) and initiate corrective actions when necessary.

• Oversee regional planning, change initiatives, continuous improvement, and operational efficiency efforts.

• Develop leadership capabilities, create development plans, manage succession planning, and establish talent pipelines.

• Collaborate with Sales Training, Key Accounts, Marketing, Sales Operations, Finance, People & Culture, and other departments.

• Share market intelligence, customer feedback, and field insights to shape commercial strategies.

• Ensure compliance with company policies, retail agreements, and legal and regulatory standards.

• Lead or assist in additional sales projects and initiatives as directed by the Retail Sales Director.

• Report directly to the Retail Sales Director.

⛳️ Requirements

• A minimum of a BA/BS Degree is required.

• 8–12 years of progressive sales experience in a multinational FMCG, consumer products, or a related field.

• Proven experience in leading multi-level sales teams, ideally across a geographically diverse area.

• A demonstrated history of achieving sales growth, gaining market share, and delivering profitable business results.

• Experience in translating business strategy into actionable sales plans, priorities, and measurable objectives.

• Strong leadership, coaching, and talent development abilities, specifically in developing managers and establishing succession pipelines.

• Experience in driving sales execution, distribution growth, product availability, inventory management, and sales excellence.

• Comprehensive understanding of retail, wholesale, and chain account management.

• Experience in leading organizational change, enhancing processes, and reinforcing accountability and team performance.

• Strong business acumen and analytical capabilities, with the ability to utilize sales data, market insights, and KPIs to inform decisions.

• Exceptional communication, presentation, negotiation, and stakeholder management skills.

• Ability to collaborate effectively across functions and influence stakeholders at various organizational levels.

• Proficiency in Microsoft Office, sales reporting tools, and Sales Force Automation systems.

• Experience in the tobacco or other regulated industries is preferred.

• Fluent in English, with outstanding verbal and written communication skills.

• Must reside within the assigned region.

🏝️ Benefits

• Annual Performance-based Bonus.

• Employee Stock Purchase Plan.

• Personal Development Programs.

• Medical, Dental & Vision Plan for employees and their family members.

• Life Insurance.

• Matching 401(K).

• Paid Time Off (PTO).

• Paid Family Leave (20 weeks).

• Short-Term & Long-Term Disability.

• Education/Tuition Assistance.

• Volunteering Activities.

• Employee Assistance Program (counseling services for employees and their family members).