Regional Sales Manager – Grocery Channel

This is a fully remote position, open to applicants in California.

📋 Description

• Lead and expand Bradshaw Home's business within designated regional grocery and strategic customer accounts.

• Create and implement strategies for customer growth.

• Achieve revenue, profitability, distribution, and category expansion targets.

• Take full ownership of overall business performance for assigned customer accounts.

• Formulate annual customer business plans that align with both company and customer goals.

• Recognize opportunities to enhance revenue, profitability, distribution, assortment, and promotional effectiveness.

• Develop and implement strategies to succeed in line reviews and increase market share.

• Perform pricing analysis, assortment optimization, and category insights assessments.

• Track business performance against budget and forecasts.

• Oversee promotional investments and trade spending to optimize return on investment.

• Collaborate with Finance, Demand Planning, and Sales Leadership on forecasts and business strategies.

• Cultivate and maintain relationships within assigned customer organizations.

• Lead customer business reviews, line reviews, and strategic discussions.

• Negotiate business opportunities while aligning customer and company objectives.

• Utilize POS data, Circana, customer data, and internal analytics to recognize trends and opportunities.

• Create fact-based category management recommendations.

• Prepare customer presentations that include actionable growth strategies.

• Facilitate cross-functional collaboration among Sales, Marketing, Product Development, Operations, Finance, and Demand Planning.

• Ensure the execution of customer initiatives, product launches, promotional programs, and commitments from line reviews.

• Maintain accountability for timelines, deliverables, and quality of execution.

• Communicate customer priorities throughout the organization.

• Proactively share insights on opportunities, risks, competitive activities, and customer developments.

• Enhance customer performance, internal processes, and overall business results.

⛳️ Requirements

• A minimum of 5–8 years of progressive sales experience in the consumer products industry.

• Preferred experience managing regional or national retail accounts.

• Knowledge of line reviews, category management, customer negotiations, and promotional planning.

• A bachelor's degree in Business, Marketing, or a related field is preferred.

• Capability to manage a business with full financial accountability.

• Strong analytical skills, including the ability to interpret sales data, profitability, and market trends.

• Experience in using syndicated data, such as Circana or equivalent, along with customer-specific reporting.

• Proficiency in developing customer growth strategies.

• Ability to balance immediate execution with long-term business planning.

• Aptitude for independently identifying opportunities and formulating actionable solutions.

• Exceptional verbal, written, and presentation skills.

• Strong customer-facing presence.

• Ability to influence both customers and internal cross-functional teams.

• Skill in presenting recommendations backed by financial and category insights.

• Proven track record of establishing trusted relationships both internally and externally.

• Team-oriented mindset with the ability to drive alignment across departments.

• A strong sense of integrity, accountability, and professionalism.

• Ownership of results and outcomes.

• Self-motivated with proactive problem-solving capabilities.

• Highly organized with outstanding follow-through and attention to detail.

• Successful completion of a background check.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• 401(k) plan with company matching.

• Accrued vacation time.

• Floating holidays.

• Designated company holidays.

• A collaborative, growth-oriented, and innovative workplace culture.