Regional Sales Manager – Europe Central & East

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Formulate and implement the sales strategy for Central & Eastern Europe, encompassing market priorities, account strategies, channel coverage, revenue targets, and margin objectives.

• Direct the regional sales rhythm through setting priorities, conducting opportunity reviews, providing coaching, ensuring accountability, and executing follow-through.

• Ensure alignment of regional execution with the global commercial strategy, product roadmaps, operational capabilities, and customer needs.

• Propel profitable revenue growth by acquiring new customers, expanding strategic accounts, achieving design wins, launching products, and facilitating cross-selling.

• Identify and cultivate opportunities within material handling, warehouse automation, AGV/AMR, battery systems, charging infrastructure, transportation, renewable energy, and industrial electrification.

• Lead intricate commercial negotiations and manage pricing strategies.

• Foster relationships with key customers and prospects across various roles including technical, procurement, operations, product management, and executive stakeholders.

• Oversee strategic OEM and high-potential customer account planning.

• Act as an escalation point for critical commercial issues and facilitate cross-functional resolutions.

• Evaluate and enhance the coverage of distributors, manufacturer representatives, and other channels.

• Conduct collaborative account planning, customer visits, product training, and pipeline reviews with partners.

• Maintain precise regional forecasts and a qualified pipeline utilizing D365 CRM or a similar platform.

• Analyze sales performance, bookings, revenue, margin, pipeline quality, conversion rates, and key-account activities; initiate corrective measures as needed.

• Present business reviews and updates regarding performance, risks, opportunities, and resource requirements.

• Keep track of competitive activities, customer investments, regulatory and technological trends, and regional market conditions.

• Collaborate with Engineering and Product Management on design-in initiatives, customer development, and product-market alignment.

• Coordinate with Operations, Supply Chain, Finance, Customer Service, and Quality to uphold customer commitments and foster growth.

• Contribute regional insights to annual planning, product strategy, demand forecasting, and investment prioritization.

• Represent Anderson Power Products at customer meetings, industry events, partner forums, and other commercial engagements.

⛳️ Requirements

• Bachelor's degree (or equivalent) in Business, Engineering, or a related discipline.

• At least 7 years of progressive experience in B2B sales, strategic account management, business development, channel management, or technical industrial sales.

• Proven track record in leading a regional sales territory.

• Demonstrated success in achieving revenue growth, developing strategic accounts, and managing complex multi-stakeholder sales cycles.

• Experience in selling electrical, connector, power distribution, charging, electromechanical, or similar industrial products.

• Strong business and financial acumen, encompassing pricing, margin management, forecasting, and commercial negotiations.

• Proficient in D365 CRM or comparable sales management platforms, along with strong Microsoft Office skills.

• Willingness and ability to travel up to 50% within the territory and occasionally to other company or customer locations.

• Professional fluency in English.

• Eligibility to work legally in the country of employment and travel within the designated territory.

• Capability to convert market strategy into targeted execution and profitable sales growth across a diverse territory.

• Strong coaching, influencing, and performance management skills with direct teams and channel partners.

• Ability to engage technical and commercial stakeholders, influence specifications, and navigate complex design-win sales cycles.

• Consistent application of account planning, pipeline management, forecasting, pricing, and CRM processes.

• Ability to build credibility and collaborate across countries, cultures, functions, and organizational levels.

• Demonstrated ownership, sound judgment, urgency, and commitment to follow-through.

• Advanced degree preferred.

• Prior experience in people leadership or formal sales-team leadership is strongly preferred.

• Proficiency in additional languages relevant to the Europe East territory is highly valued.

• Eligibility to work legally in the country of employment and travel within the assigned territory, subject to applicable regulations.

🏝️ Benefits

• Competitive compensation and benefits package tailored to align with the local market and country of employment.

• Specific benefits programs and eligibility details will be shared during the recruitment process.

• Equal Opportunity Employer dedicated to fostering an inclusive environment.