Regional Sales Manager – East Coast

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Lead, mentor, and enhance the skills of sales representatives throughout the East Coast via training sessions, individual coaching, field ride-alongs, client meetings, and performance evaluations.

• Provide ongoing training on fire sprinkler and fire alarm inspections, service and repairs, NFPA standards, sales methodologies, pricing strategies, and industry best practices.

• Take ownership of regional sales outcomes, which include pipeline development, forecasting, conversion rates, sales activities, revenue growth, and the performance of individual representatives.

• Set clear expectations and action plans for representatives failing to meet sales or activity objectives.

• Promote consistent use of CRM systems and ensure accurate tracking of pipeline, forecasting, customer interactions, and sales activity data.

• Collaborate with business unit leadership, operations, estimating, and service teams to ensure that sales commitments are fulfilled.

• Lead the execution of national account strategies within the East Coast region.

• Assist in the rollout and management of multi-location and national clients across various markets.

• Cultivate partnerships with subcontractors and vendors to enhance national service delivery and geographical coverage.

• Negotiate pricing, scopes of work, and service agreements while ensuring margins and service standards are maintained.

• Engage in strategic customer meetings, presentations, contract negotiations, and escalation management.

• Discover new market opportunities, target accounts, and industries to drive regional organic growth.

• Support the recruitment, interviewing, onboarding, and integration of new sales representatives.

• Act as the senior point of contact for critical customer escalations and complex sales situations.

• Build a high-performance, accountable sales organization in the East Coast while enhancing collaboration between sales and operations.

⛳️ Requirements

• Extensive experience in sales related to fire sprinkler and fire alarm service, inspections, and repairs.

• Over 5 years of experience in sales leadership or management within the fire protection sector.

• Comprehensive knowledge of fire protection inspection and service environments.

• Familiarity with NFPA 25 and NFPA 72 is essential.

• Proven ability to coach, train, inspire, and hold sales teams accountable for measurable outcomes.

• Understanding of pipeline management, forecasting, sales KPIs, pricing strategies, and margin management.

• Experience in working cross-functionally with operations, estimating, service, and executive leadership.

• Ability to cultivate executive-level customer relationships and navigate complex organizational structures.

• Excellent communication, presentation, negotiation, and organizational skills.

• Comfortable working in a fast-paced, hands-on environment.

• Experience with Salesforce or a similar CRM platform is preferred.

• Willingness and ability to travel frequently throughout the East Coast region.

• National account experience is highly favored, particularly with multi-location customers and complex enterprise relationships.

🏝️ Benefits

• Options for health, dental, vision, and life insurance.

• 401(k) plan with employer matching.

• Opportunities for leadership and career advancement.

• Generous paid time off (PTO) and paid holidays.