Regional Sales Manager, Convenience

This is a fully remote position, open to applicants in California.

📋 Description

• Formulate and implement sales strategies throughout the designated Convenience territory.

• Meet yearly goals for distribution, pricing, volume, and revenue.

• Oversee business performance against set objectives and pinpoint opportunities to bridge gaps.

• Cultivate and enhance relationships with key Convenience retailers, wholesalers, and distributors.

• Direct customer planning, conduct business reviews, and lead sales meetings.

• Secure new distribution points for both core and innovative products.

• Enhance product assortment, shelf visibility, and merchandising execution.

• Create and implement customer pricing and promotional initiatives.

• Manage trade investments while adhering to budgets and ROI expectations.

• Assess performance and modify plans based on outcomes.

• Utilize customer, shipment, and syndicated data to assess performance and uncover opportunities.

• Develop customer recommendations and assist in annual planning and forecasting.

• Collaborate with Marketing, Trade Planning, Supply Chain, Category Insights, Finance, and other internal teams.

• Address business needs and achieve sales, pricing, promotional, and profitability targets for the Western US territory.

⛳️ Requirements

• In-depth knowledge of the Convenience channel, including retailers, distributors, wholesalers, and independent operators.

• A minimum of 5 years of previous experience in Convenience or CPG sales, preferably in the snacks, nuts, or better-for-you categories.

• Demonstrated success in directly managing customer relationships.

• Proven experience in creating annual customer plans and leading business reviews and sales meetings.

• Experience in developing and assessing pricing and promotional initiatives.

• Background in managing customer investments within budget constraints.

• Proficient in Excel.

• Familiarity with utilizing sales and syndicated data to analyze performance, forecast demand, and identify growth opportunities.

• Experience with Circana and similar platforms is preferred.

• Capability to craft and deliver compelling customer presentations.

• Ability to assess category and competitive trends.

• Skills to formulate customer and territory strategies.

• Proficiency in building customer relationships and influencing decisions among retailers, distributors, and internal partners.

• Ability to analyze sales, category, pricing, and customer data.

• Experience in negotiating pricing, promotions, distribution, and customer programs.

• Excellent written and verbal communication abilities.

• Capacity to manage shifting customer priorities and business challenges in a dynamic environment.

🏝️ Benefits

• Excellent medical coverage.

• Comprehensive vision and dental insurance.

• 401k plan with matching eligibility.

• 24/7 access to online physician consultations.

• Virtual mental health resources available.

• Life coaching services.

• Employee community engagement groups.

• Cash incentives for maintaining healthy habits.

• Reimbursements for fitness-related expenses.

• Access to a library of on-demand fitness videos.

• Opportunities for career advancement.

• Internal mobility across various brands and business units.

• Resources for Learning and Organizational Development.

• Training programs for people managers and leadership.

• Webinars and online learning courses.

• Company-wide mentorship initiatives.

• Training in continuous improvement practices.

• Funding for up to three charities through the Wonderful Giving program.

• Participation in service projects via the Wonderful Neighbor group.

• Potential for discretionary bonuses.