Regional Sales Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Propel sales growth, cultivate strategic customer relationships, and enhance market presence within the designated territory.

• Oversee and expand a portfolio of clients in the turf industry, which includes golf courses, sports complexes, municipalities, landscapers, distributors, and turf management professionals.

• Formulate and implement strategic sales plans for the territory to meet revenue, margin, and market share targets.

• Identify, pursue, and secure new business opportunities in turf-related sectors.

• Sustain and enhance existing customer relationships through consultative selling and effective account management.

• Create annual business strategies for key accounts and distributors.

• Track market trends, competitor movements, and emerging opportunities.

• Produce sales forecasts and maintain an active sales pipeline.

• Act as the primary contact for customers within the assigned region.

• Conduct customer visits, product demonstrations, field evaluations, and business reviews.

• Collaborate with turf and landscaping decision-makers to identify operational solutions.

• Address customer concerns and coordinate resources for service and retention.

• Represent the company at industry events, conferences, trade shows, and association meetings.

• Offer technical expertise on turf products, agronomic practices, equipment, and services.

• Work with agronomy, operations, marketing, customer support, product development, customer service, and finance teams.

• Provide product training and educational presentations for customers and distributors.

• Share market insights and customer feedback to support business strategies.

• Participate in regional and national sales meetings.

• Mentor junior sales representatives where appropriate.

⛳️ Requirements

• A Bachelor's degree in Business, Agronomy, Turfgrass Management, Agriculture, Horticulture, or a related field; equivalent experience may be considered.

• Excellent communication, presentation, negotiation, and influencing abilities.

• Proficient in CRM systems and Microsoft Office applications.

• Willingness to travel extensively within the assigned territory (50-75%).

• Preferred: More than 5 years of successful outside sales experience.

• Preferred knowledge of turf, golf, landscaping, agriculture, irrigation, equipment, or related sectors.

• Preferred proven ability to build long-lasting customer relationships and close complex sales deals.

• Preferred experience in turfgrass management, golf course, sports field, or landscaping industries.

• Preferred Certified Turfgrass Professional (CTP), Certified Sports Field Manager (CSFM), or similar certification.

• Preferred understanding of agronomic practices, turf nutrition, pest management, irrigation systems, or turf equipment.

🏝️ Benefits

• Medical, dental, and vision insurance

• 401(k) with company match

• Generous holiday schedule and paid time off

• Employee and Family Assistance Program (EAP)

• Life and disability insurance

• Learning and development program

• Responsible Manufacturing – Protecting Our Planet for the Future

• EcoVadis Platinum Medal - recognizing top 1% global performance in sustainability excellence.

• Goal Zero - commitment to diverting job site and manufacturing waste from landfill.

• Industry-leading manufacturing systems certified to ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (health & safety).

• Leading recycling and material regeneration through two owned and operated facilities.