Regional Sales Manager

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Drive quantifiable sales performance throughout the region by developing, mentoring, and holding Treatment Coordinators and Practice Managers accountable for meeting practice performance targets.

• Integrate hands-on training with shared responsibility for sales outcomes to enhance conversion rates, starts, and revenue performance.

• Identify performance discrepancies, implement focused coaching, and promote disciplined execution at the practice level.

• Analyze performance trends and pinpoint risks using data.

• Implement corrective action plans at both the practice and Treatment Coordinator levels.

• Recognize underperforming Treatment Coordinators and facilitate improvements in their performance.

• Design and execute structured onboarding plans for Treatment Coordinators in collaboration with Practice Managers.

• Provide continuous training aligned with identified performance gaps.

• Conduct hands-on coaching emphasizing same-day conversion, financial presentations and objection handling, add-on sales, follow-up routines, discounting strategies, and down payment tactics.

• Review patient examinations, calls, and workflows both in person and through video.

• Enhance the capabilities of Treatment Coordinators and Practice Managers for independent performance.

• Collaborate with Regional and Practice Management to ensure disciplined execution.

• Identify and rectify breakdowns in the sales funnel from lead generation to treatment recommendations and initiation.

• Assist underperforming locations with focused, in-depth interventions.

• Visit practices as necessary to observe, coach, and reinforce established standards.

• Ensure consistent implementation of the OP sales playbook across various practices.

• Identify systemic challenges and drive cross-functional solutions.

• Serve as the sales partner to the Regional Director/Manager.

• Align training and coaching initiatives with business goals.

• Support onboarding of new practices, integration of acquisitions, adult growth strategies, and the evolution of pricing and products.

• Provide actionable insights to senior leadership.

• Maintain and update training materials, playbooks, and performance tracking systems.

• Track Treatment Coordinator performance and report outcomes.

• Document coaching effects and return on investment (ROI).

⛳️ Requirements

• A minimum of 5+ years’ experience in a managerial role or as a treatment coordinator in an Orthodontic Practice or a comparable sales position.

• A strong passion for training and development.

• Demonstrated problem-solving abilities and data analysis skills.

• Excellent critical thinking capabilities.

• Outstanding customer service skills.

• Strong project management competencies.

• Proven ability to excel in a matrix-style organization and communicate effectively across all leadership levels.

• Self-motivated and comfortable working with minimal supervision.

• Proven ability to collaborate effectively within a team environment.

• Demonstrated capacity to manage multiple tasks while consistently meeting deadlines.

• Proven effectiveness in communicating with team members at all levels.

• Willingness to travel approximately 20%+ as required.

• Bachelor’s degree or equivalent experience is required.

• Experience as a high-performing Treatment Coordinator, sales leader, or similar role.

🏝️ Benefits

• Equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status.