Regional Sales Manager

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Drive measurable sales performance throughout the region by developing, mentoring, and holding Treatment Coordinators and Practice Managers accountable to established performance targets.

• Share responsibility for regional TC-driven KPIs, including TRC, case acceptance, same-day starts, RG attach, kept percentage, average case fee, and first day cash.

• Monitor performance trends, proactively identify risks utilizing data, and implement corrective action plans.

• Identify underperforming Treatment Coordinators and ensure their performance improves.

• Minimize performance variability across different practices.

• Create and implement structured onboarding plans for Treatment Coordinators in collaboration with Practice Managers.

• Provide ongoing training directly linked to performance gaps.

• Engage in hands-on coaching that emphasizes same-day conversion, financial presentations and objection handling, add-on sales, follow-up cadence, discounting, and down-payment strategies.

• Review patient examinations, calls, and workflows both in-person and through video.

• Build the capacity of Treatment Coordinators and Practice Managers to independently sustain performance.

• Collaborate with Regional and Practice Management to ensure adherence to execution discipline.

• Identify and address breakdowns in the funnel from lead generation to treatment recommendation and initiation.

• Provide support to underperforming locations through targeted, in-depth interventions.

• Visit practices as needed to observe, coach, and reinforce standards.

• Ensure consistent implementation of the OP sales playbook across all practices.

• Identify systemic challenges and drive cross-functional solutions.

• Serve as the sales counterpart to the Regional Director/Manager.

• Align training and coaching priorities with overarching business objectives.

• Support new practice onboarding, integration of acquisitions, adult growth strategies, and evolution of pricing and products.

• Deliver clear, actionable insights to senior leadership.

• Maintain and update training materials, playbooks, and performance tracking in collaboration with other Regional Sales Managers.

• Monitor Treatment Coordinator performance and report on outcomes.

• Document the impact of coaching and return on investment (ROI).

⛳️ Requirements

• A minimum of 5+ years of experience in a managerial or treatment coordinator position within an Orthodontic Practice or a comparable sales role.

• A strong enthusiasm for training and development.

• Demonstrated problem-solving abilities and proficiency in data analysis.

• Strong critical thinking capabilities.

• Excellent customer service skills.

• Solid project management abilities.

• Proven capacity to excel in a matrix-style organization and communicate effectively across all levels of leadership.

• Self-motivated with the ability to work with limited supervision.

• Proven ability to collaborate effectively within a team environment.

• Demonstrated ability to multitask and consistently meet deadlines.

• Proven capability to communicate effectively with all levels of team members.

• Willingness to travel approximately 20%+ as required.

• A bachelor's degree or equivalent experience is required.

• Experience as a high-performing Treatment Coordinator, sales leader, or in a similar role.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan with company match.

• Opportunities for professional development and training.

• Flexible work schedule and remote work options.

• Employee discounts on services and products.