Regional Sales Manager

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Take charge of daily commercial operations and cultivate customer-facing relationships with Pacific & Regional Distributors in the designated area.

• Propel distribution expansion, item placement, joint business plan execution, and program implementation across regional broadline distributors.

• Foster relationships with designated distributors, encompassing DSR engagement, category management, procurement, and operations leadership.

• Champion new item sell-in, close distribution gaps, and facilitate ride-along execution with distributor DSRs.

• Implement regional joint business plans and monitor performance against established commitments.

• Oversee trade event execution and conduct post-event reconciliation for regional programs.

• Synchronize broker priorities and execution activities across assigned distributors.

• Utilize distributor and operator-pull-through segmentation to focus on high-return opportunities.

• Develop relationships with operator-pull-through targets through food shows, operator visits, and collaborative engagements.

• Detect distribution opportunities and enhance pipeline conversion.

• Utilize distributor reporting to pinpoint whitespace opportunities and prioritize sales efforts.

• Maintain oversight of pipeline health, distribution gains/losses, promotional effects, and customer risks; provide forecast updates to the RBM.

• Keep precise records of customer activity, pipeline, distribution, and opportunity updates in CRM and reporting tools.

• Collaborate on the regional implementation of national broadline contracts.

• Leverage Sales Operations, broker network support, trade governance, and Marketing demand-generation initiatives.

• Deliver regional AOP, track JBP, maintain distribution and item placement scorecards, pipeline metrics, and conduct trade event reconciliations.

⛳️ Requirements

• A Bachelor's degree is mandatory.

• 5–8 years of advancing commercial or distributor-facing experience in CPG or foodservice sectors.

• Experience with regional distributors is highly preferred.

• Direct exposure to regional broadline distributors at DSR, category management, and regional procurement levels is preferred.

• Proven track record in distribution growth, item sell-in, and JBP execution.

• Strong sales fundamentals, including opportunity identification, distributor engagement, joint planning, and execution discipline.

• Comfortable navigating between regional responsibilities and national distributor contracts.

• Proficient in cross-functional collaboration across Sales Operations, Finance, R&D, and Marketing.

• Willingness to travel 50% of the time.

• The role encompasses WA, OR, CA, AZ, and CO.

🏝️ Benefits

• Medical, dental, short- and long-term disability, AD&D, and life insurance coverage starting on the first day.

• Matching 401(k) plan, with enrollment on the first day of employment and immediate vesting.

• Unlimited sick leave.

• Paid time off and holiday compensation.

• Complimentary access to the fitness center if located in WHQ.

• Availability of on-site daycare managed by Bright Horizons.

• Access to the company store.

• Campbell’s Cares program that matches employee donations and/or volunteer activities up to $1,500 annually.

• Employee Resource Groups (ERGs).

• Competitive health, dental, 401(k), and wellness benefits commencing on the first day of employment.