Regional Performance Marketing Manager – Automotive, Multi-Location Retail

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Take charge of the daily performance of digital and retail marketing across a network of dealership locations.

• Oversee paid search, paid social, display, retargeting, geo-targeted, and local digital marketing initiatives.

• Assess the effectiveness of campaigns and suggest modifications to budget allocation, targeting, messaging, and channel strategy.

• Monitor and report on marketing KPIs including VDP views, website traffic, lead volume, cost per lead, conversion rates, closing ratios, marketing expenses, cost per sale, and ROI.

• Convert marketing data into actionable insights for regional and dealership leadership.

• Identify campaigns that are underperforming and formulate corrective action strategies.

• Manage marketing budgets for assigned dealership locations and identify opportunities for reallocation.

• Collaborate with General Managers, sales leaders, and fixed-operations leaders to ensure programs align with inventory, sales, service capacity, seasonal opportunities, and local market dynamics.

• Deliver marketing performance evaluations and recommendations to store leadership.

• Handle OEM marketing requirements, co-op compliance, and reimbursement documentation.

• Work with marketing agencies, technology partners, and third-party vendors; track KPIs, deliverables, and timelines.

• Monitor online reviews, CSI, customer sentiment, and social media activities at the store level.

• Coordinate the execution, approvals, and milestones of regional and store-level campaigns across multiple locations and deadlines.

⛳️ Requirements

• Over 3 years of experience in performance marketing, digital marketing, retail marketing, or paid media.

• Experience in managing or evaluating Google Ads, paid social, display, or other digital advertising campaigns.

• Proven experience in analyzing marketing KPIs and providing recommendations based on performance metrics.

• Experience in managing significant marketing budgets.

• Proficient in Excel, reporting, and dashboard creation.

• Capable of working directly with operational leaders and articulating marketing performance in practical business terms.

• Excellent organizational and project management abilities.

• Comfortable managing multiple locations, campaigns, priorities, and deadlines.

• Automotive dealership marketing experience is highly preferred.

• Experience in RV, powersports, or other multi-location retail marketing is strongly preferred.

• Experience supporting multiple stores, locations, or geographic areas is strongly preferred.

• Familiarity with automotive VDPs, lead funnels, DMS/CRM platforms, and digital retail metrics is strongly preferred.

• Experience with OEM co-op or manufacturer marketing compliance is strongly preferred.

• Fixed operations/service marketing experience is strongly preferred.

• Proven experience managing agencies and digital marketing vendors is strongly preferred.

🏝️ Benefits

• Competitive salary and performance incentives.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and growth.

• Supportive and dynamic work environment.