Regional Marketing Specialist, Mandarin Required

This is a fully remote position, open to applicants in California.

📋 Description

• Cultivate a comprehensive understanding of local educational institutions, resources, parent networks, and market dynamics.

• Recognize user requirements and identify potential marketing avenues.

• Interact with local parent WeChat groups to foster relationships with parents.

• Transform community engagements into valuable user insights.

• Develop and produce content for WeChat and Xiaohongshu platforms.

• Test and enhance content strategies.

• Organize and implement local parent events, community collaborations, and educational initiatives.

• Establish connections with local organizations and community resources.

• Lead marketing projects from conception through implementation and follow-up.

• Coordinate both internal and external resources, oversee execution details, and assess project results.

• Gradually assume responsibility for a specific geographical market with the potential to advance to Regional Marketing Lead or Regional Market Owner.

⛳️ Requirements

• Background in Marketing, Content Creation, Community Engagement, Education, Social Media, or a related discipline.

• Strong user awareness with the ability to discern and comprehend user needs and behaviors.

• Exceptional communication skills in both English and Chinese.

• Proficient in research, information gathering, learning, and problem-solving.

• Highly proactive, detail-oriented, and focused on execution, with a strong sense of ownership and accountability.

• Preferred: Experience in managing or engaging with local parent communities in the U.S.

• Preferred: Familiarity with WeChat, Xiaohongshu, Facebook, and other community or content platforms.

• Preferred: Experience in K–12 education, local marketing, offline events, or community partnerships.

🏝️ Benefits

• $80,000–$100,000/year upon conversion to full-time.

• 401k.

• Health, Vision, and Dental Insurance.

• H1B Sponsorship available for eligible candidates.

• Opportunity to transition into a full-time role for high-performing candidates.