Regional Marketing Manager – East, South East Asia

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Take charge of the regional marketing budget and define the brand strategy tailored for each market.

• Create and evaluate hypotheses regarding target audiences, unique selling propositions (USPs), and brand perception.

• Monitor both local and global competitors, investigate regional platforms, partners, agencies, and events.

• Provide monthly reports on leads, activations, and revenue generated from new clients by market.

• Establish acquisition KPIs and strategize local campaigns, including paid search through local agencies.

• Brief local agencies, assess outcomes, and adapt landing pages, banners, and content accordingly.

• Organize local events and meetups, such as ChinaJoy and regional industry conferences.

• Cultivate and expand communities on WeChat and within regional groups and channels.

• Oversee local brand reputation and collaborate with influencers, KOLs, and MCN agencies alongside the PR team.

• Coordinate with Sales on target markets and priority accounts, transfer qualified leads, and monitor conversion rates.

• Provide Sales with localized materials and assist them during events.

• Participate in customer-development interviews, create target-audience profiles, and share regional insights with the marketing team.

⛳️ Requirements

• Native Mandarin speaker.

• Proficient in English (B2+), adequate for presentations to the global marketing team.

• 3–5 years of experience in marketing.

• A minimum of 1–2 years managing a direction or market end-to-end, rather than only performing tasks within a large team.

• Practical experience in executing marketing strategies in mainland China with actual budget responsibilities.

• In-depth understanding of the Chinese ecosystem: WeChat official accounts, Douyin/RED, Baidu SEM, and the local KOL/MCN market.

• Experience in briefing and overseeing external agencies and contractors.

• Proven track record in generating leads, managing cost per lead, and achieving client conversions.

• Ability to propose and test hypotheses, with the flexibility to scale successful initiatives or discontinue ineffective ones.

• Comfortable working autonomously while coordinating with a manager in a different time zone.

• Nice to have: Experience in adtech, affiliate marketing, performance marketing, or advertising.

• Nice to have: Established network within Chinese media-buying communities.

• Nice to have: Experience in SEA markets (Vietnam, Indonesia, Philippines).

🏝️ Benefits

• Cafeteria benefits system that allows employees to select benefits tailored to their individual needs.

• Coverage for medical services.

• Complete coverage for 10 working days of sick leave annually.

• An additional 5 days off each year.

• Compensation for English and other language skills.

• Quarterly bonuses.

• Annual bonuses.

• Corporate events.

• Gifts.